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Specific Website Targeting for Facebook ads!

by shorabshanto25
5 replies
  • PPC/SEM
    • |
can i target any specific website related on my niche in Facebook Audience insight?

basically i found lots of website/ forum which have high targeting people about my niche. so i want to target those websites. but when i see their Facebook pages then it's show low amount of page likes. audience insight couldn't detected those.

So my question is, how can i target them? have any alternative ways to target them?

please let me know. i am super excited to know this.
#ads #facebook #specific #targeting #website
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  • Profile picture of the author Shawon10
    if those page and website have audience build that possible to target those easily
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    • Profile picture of the author shorabshanto25
      yah! i know but digging deep then Facebook couldn't target those pages.

      for example: a dog website has decent amount of visitor. so i want to target this website, when i search it on facebook then that page have only 5-10k like. but i couldn't that. on the other hand i knew this website is so targeted about my audience.

      is their are any alternative ways to target those website or any tricks to target those sites?
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  • Profile picture of the author Nik M Harith
    Hey man, i totally had this issue few years back as well when I first got into this digital marketing.

    Unfortunately, sorry to break the news but you won't be able to target these high niche sites on Facebook. Few things you need to know here is Facebook won't make it easy for you to run specific niche ads because FB groups, low-likes pages, and non-branded pages are not something you can target on Facebook Targeting Settings.
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  • Profile picture of the author Davids22
    Find out what else they like. What type of pages they like, etc, etc. You just need start with a niche interest (that still shows up in the Audience Insights) and then look at the pages that have the most Affinity and build out from there.

    Here's an example:


    Facebook is very powerful, they have access to Household income, shopping habits, net worth, ethnicity, etc. Dig deep, you can target your exact audience if you know who they are.

    Don't forget to install the pixel into your website, landing page, final thank you page, etc. That way once you give Facebook enough audience data of whatever it is you want to achieve, say sale you can create custom audiences.

    Then create lookalikes from said audiences in the 1, 2, and 3% marks to let Facebook take over the rest. This is the best way to use Facebook to market to the exact audience you want to promote to.
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