No conversion despite adequate clicks on PPC ad

9 replies
  • PPC/SEM
  • |
Hi, i launched my CPA campaign on Facebook 3 days ago but i have noticed that the clicks are significant but no conversions yet. Pls i would like to know what could be the problem. I am suspecting it could be the landing page. I would appreciate your reply.Thanks.
#adequate #clicks #conversion #ppc
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  • Hard to say without knowing either your ad, the landing page and the product's appeal to the target audience. Some general findings we had in the last months here in Germany with facebook ads:

    #1 - Independent measures proved, that Facebook billed us something between 30% up to 50% of the advertising budget for "ghost visitors". Seems like Facebook is counting an "action" (not thinking they "generating" it, let's stay positive...) even if your visitor is leaving within seconds away from your site.

    #2 - Facebook demographic targeting might look sharper then it actually is, at least here for Germany? You might loose conversion by this also.

    Just some thoughts. Would be interesting to read your followup if you manage to improve your results.
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  • Profile picture of the author Bizopboost
    if you are suspecting the landing page then you can do split testing with two or three Landing pages and see which one is converting best,
    you can rinse and repeat after that.
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  • Profile picture of the author nickyz1
    that happens a lot with Facebook ads you just need to give it time at list 7 days and also split test your pages make 3 pages.
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  • Profile picture of the author Maxxx333
    this is really not easy for us to help, we don't know anything about your campaign, what i think is that you could run your tests, a specially on the landing page, you could try to run the campaign using some landing pages on your campaign, and see which one works well, and let it be the one you will use! i should also suggest you to try to change your audience, and see also what it will be !!
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  • Profile picture of the author dburk
    Hi Krisvecoh,

    As you are no doubt aware by now, there are many different types of campaign objectives that you can setup on Facebook Ads, and there are a variety of marketing strategies that you can employ within each different type of campaign objective.

    Without knowing a little about your campaign objective, strategy, goals, and method of implementation one can only make wild guesses as to what your issues may be. I suspect it may be more than a single issue that you are struggling with, so more details are needed.

    Why not share a few details about your selected campaign objective, your goal for the campaign, which metric(s) you have selected to measure the performance of your campaign and a few specifics about your strategy for targeting and optimizing your campaigns and we can comment on those aspects of your campaign.

    Also, I'm sure folks around here would be happy to evaluate your ad and landing page copy if you are comfortable sharing those here, you can get a lot of helpful advice at no cost.

    HTH,

    Don Burk
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    • Profile picture of the author Krisvecoh
      Hi Dburk,thanks for your reply. I am a newbie in CPA marketing.
      My campaign objective was to get clicks to my website(Leads).
      I do not know much about choosing a metric to evaluate performance but i am learning. D offer was a USA green card lottery. I am suspecting there was a mismatch between my ad banner image and the offer landing page.
      Also, how do i share my ads here.
      Though i terminated the ads so that i can make some changes and target a new audience.
      I would appreciative your critique of my landing page.
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      • Profile picture of the author dburk
        Originally Posted by Krisvecoh View Post

        Hi Dburk,thanks for your reply. I am a newbie in CPA marketing.
        My campaign objective was to get clicks to my website(Leads).
        I do not know much about choosing a metric to evaluate performance but i am learning. D offer was a USA green card lottery. I am suspecting there was a mismatch between my ad banner image and the offer landing page.
        Also, how do i share my ads here.
        Though i terminated the ads so that i can make some changes and target a new audience.
        I would appreciative your critique of my landing page.
        Hi Krisvecoh,

        As your campaign objective was "to get clicks to my website" it sounds like you were successful at achieving that objective, right?

        You seem to be gradually coming to the realization that a "click to my website", on it's own doesn't have great value.

        Perhaps you need a different objective?

        I believe you need a better goal, one based on real bankable value. By shifting your focus away from low value actions and toward high value results, you will will begin measuring what really matters rather than a metric that is merely diagnostic in nature.

        A click to your website may not be a worthwhile objective, while a generated "lead" would seem like a better goal, right? If so, then the only good clicks to your website are the ones that end up as a qualified lead, right?

        In FB ad campaigns it is critical that you select the proper campaign objective, the one that leads to a worthwhile goal. When selecting "website clicks" as your FB campaign objective Facebook will send your more traffic that clicks through to your website, however they will also filter out clicks that are more likely to convert into a lead, reserving that traffic for advertisers that specifically selected website conversions as a campaign objective.

        You have literally requested Facebook to send you clicks that aren't likely to convert.

        You fix that by selecting a new campaign objective that requests traffic from Facebook that is more likely to convert. Granted, that traffic will likely cost more per click, but will be much more valuable per click that the traffic that isn't likely to convert. I hope that makes sense to you.

        You need to filter out as many of those "clicks to website", not generating leads, as possible. That activity is central to a process we call "campaign optimization". While it might seem like a subtle distinction, shifting your focus away from "clicks to website" and towards "clicks that convert", performance will improve. Also, your decisions about what should be adjusted will have a more positive impact on campaign performance. It all starts with a well chosen goal.

        Next, start segmenting your data to see which audience segments, and which ad creatives, are leading toward more conversions (not clicks). Begin reducing your ad spend on segments that are producing less, or no leads, and increase ad spend on those clicks that more likely to generate a lead.

        HTH,

        Don Burk
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  • Profile picture of the author deejaaymark
    In my opinion... running FB ads for CPA offers is not cost effective. It takes a special kind of marketing strategy to run FB ads and see a return on your investment with CPA offers.

    Simply put... there is very little margin for error (tweaking and testing).

    Solution:
    1. Join FB Groups for the niche that you are targeting.
    2. Post relevant/quality content that's engaging to the groups and links back to a page that has your FB pixel (that way you are generating a highly targeted audience for free).
    3. Create a custom audience from your pixelized visitors and retarget them with FB ads (it's cheaper and more effective because your audience is highly targeted).

    Try and familiarize yourself with FB Remarketing. It's a very effective strategy for running CPA offers.

    Good luck!
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  • Profile picture of the author Steven Henry01
    It can be the reason of targeted keywords. Target convincing phrase, it will surely help to get leads.
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