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  • PPC/SEM
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What is the deal with Yelp Ads? How does it work? Has anyone had success with it? How do you use it correctly?
#advertising #yelp
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  • Profile picture of the author dburk
    Hi DURABLEOILCOM,

    Friends don't let friends do Yelp Advertising.

    For most niches the CPA costs on Yelp are typically 50 times higher than alternative top tier ad platforms like AdWords, Bing Ads, or Facebook Ads. Just about everything is better then Yelp for advertising purposes. Even some dodgy 3 tier ad networks will give you better ROI than Yelp ads.

    Having said that, you should get a free listing if it makes sense for your niche, especially restaurants, which is the most compelling use case for Yelp. It might even pay to advertise on Yelp if you are in the restaurant business, or some some similar business that lives and dies solely by it's Yelp reviews.

    HTH,

    Don Burk
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