How can I define what is more valuable to my business: SEO or PPC?

2 replies
  • PPC/SEM
  • |
How can I define what is more valuable to my business: SEO or PPC?
#business #define #ppc #seo #valuable
Avatar of Unregistered
  • Profile picture of the author Mike Anthony
    Originally Posted by eventplanner779 View Post

    How can I define what is more valuable to my business: SEO or PPC?
    You can do keyword research and that may tell you a lot about how ranking for those keywords would help. These days keyword should research page placement of ads and other things Google puts in results. Search results for terms that don't have a lot of ads or other placements above organic research are likely to do better if the organic SEO results are higher on the page.

    Of course the best way to analyze PPC in your niche is to do a controlled test.
    Signature

    {{ DiscussionBoard.errors[11246070].message }}
  • Profile picture of the author etdigital1
    Hello
    It depends upon the goal of your business.
    If you have launched a startup business and you need to do branding of your products/services and also want to generate relevant leads and drive traffic to your website in a short period of time, then PPC is the best option for it. If you are willing to spend amount and strategically optimize PPC campaigns you will get results out of it.

    SEO (Organic search) - Is long term internet marketing strategy, where you try to rank your business website in search engines for targeted keywords, so that if somebody searches for your business website

    So I would say both PPC and SEO are important for your business
    {{ DiscussionBoard.errors[11246077].message }}
Avatar of Unregistered

Trending Topics