FB ads - engagement and conversions

by p3t3rr
6 replies
  • PPC/SEM
  • |
Hi guys,

I know warrior forum for years and followed along some of it´s content and discussions but this is actually the first forum post I undertake (with a new account).

I am doing some facebook ads with some success but there is definitely room for improvement.

My ads are about generating leads, more specifically signups for an offline seminar. Right now, I am running a normal conversion campaign setup.

People say the facebook algorithm prioritizes ads which have a lot of engagement (likes, share, comments) over other ads even if they have a higher budget assigned.

Therefore, I want to increase engagement for my conversion ad.
What´s the best way to achieve that? I am quite sure there are some "hacks" to do that.

I think you can run an engagement ad first and then change it to a conversion ad. Or you make a post, boost it to get engagement and then use it for the conversion ad by selecting "exisiting post".

What´s your thoughts on that?

Using an exisiting post for a conversion ad removes the possibility to assign a heading, link description and choose among all buttons. Is there a way to work around this?

Tips and feedback are greatly appreciated.

Cheers
#ads #conversions #engagement
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  • Profile picture of the author Davids22
    I think you can run an engagement ad first and then change it to a conversion ad. Or you make a post, boost it to get engagement and then use it for the conversion ad by selecting "exisiting post".
    Yes, exactly. But here's the trick:
    - Run the engagement ad to "low CPC countries" such as the Philippines (high English speaking population). Run it for around $20 in 24 hours, should get you a decent amount of engagement.

    Something you may not know:
    Facebook needs at least 10 conversions in the last 7 days, for whatever your Conversion campaign is trying to achieve, for Facebook's Algorithm to work. So make sure to select the "Optimize for Clicks" if you don't have these.
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    • Profile picture of the author p3t3rr
      Thank you for the answer

      I am optimising for clicks until conversions are sufficiently large. Thank you though for pointing that out.
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    • Profile picture of the author p3t3rr
      How do you structure the engagement ad so it has a good heading and link description when turning it into a conversion ad?
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      • Profile picture of the author Davids22
        What do you mean? You can just set it up as you would for a conversion ad, but run it for engagement using the post id.
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        • Profile picture of the author p3t3rr
          When you select "use existing post", then you cannot assign a heading and link description to the advert. There are no input fields for "heading", "text", "link description" like there is when making a normal conversion campaign.

          It seems like one has to plan this ahead when making the boosted post.

          Can I make an engagement campaign and change it to a conversion campaign by changing the campaign goal? It seems not possible to change campaign goals afterwards.

          I hope explained the matter clear enough now. thx for taking the time helping me out with this...
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  • Profile picture of the author sprinthurdles
    The key to Facebook Ads is retargeting.

    Don't concern yourself with 'likes' and all that.

    Here is a the most basic strategy for FB ads that will provide you very good results almost immediately.

    Ad 1 = Video Views (should have a link directed to your landing page)
    Ad 2 = Conversions (use IMAGE and direct back to same landing page as Ad1)

    The key is to target those who viewed 95%+ of the video in Ad1 with your 2nd ad.

    Very simple
    Very basic
    but will start you on the path to real results.

    Good luck!

    Send me a direct message if you'd like to hop on a video call and I can help further.
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