I know warrior forum for years and followed along some of it´s content and discussions but this is actually the first forum post I undertake (with a new account).
I am doing some facebook ads with some success but there is definitely room for improvement.
My ads are about generating leads, more specifically signups for an offline seminar. Right now, I am running a normal conversion campaign setup.
People say the facebook algorithm prioritizes ads which have a lot of engagement (likes, share, comments) over other ads even if they have a higher budget assigned.
Therefore, I want to increase engagement for my conversion ad.
What´s the best way to achieve that? I am quite sure there are some "hacks" to do that.
I think you can run an engagement ad first and then change it to a conversion ad. Or you make a post, boost it to get engagement and then use it for the conversion ad by selecting "exisiting post".
What´s your thoughts on that?
Using an exisiting post for a conversion ad removes the possibility to assign a heading, link description and choose among all buttons. Is there a way to work around this?
Tips and feedback are greatly appreciated.