Looking for some advice for you wise and talented folk...
I've just gone freelance as a digital marketer. Currently I have a Facebook business page without any followers.
I'm looking for more clients through Facebook ads. My plan is to offer free consultations / custom marketing plan to try and convert new customers. I have 3 different approaches and wanted feedback on. They are:
1) Follow the 80% / 20% rule and for now just focus on entertaining or interesting content and wait until I have a bank of content before I launch an ad.
2) Dive straight in launch a simple, direct single image FB lead ad offering a free no obligation custom marketing plan over a 15 minute Skype call.
3) Make a video ad, (FB lead ad again) around 60 seconds long which solves a potential client's pain problem and then put a call to action at the end offering a 15 minute free Skype call to help build a custom marketing plan for that client.
If all of these ideas sound stupid and you have some better thoughts, please let me know!
Thanks in advance guys.