I recently made my first Facebook ad. It got no clicks. I need help to improve it. I'm not experienced with Facebook ads. I'm learning by doing.
I am a freelance content writer. The goal for the attic is to get people to sign up to receive a free blog in exchange for giving me their post, in exchange for giving me their email and contact info.
I am targeting local businesses within a 30 mile radius of my home. I live right outside of St. Louis. So, I have a lot of businesses to work with.
I am trying to target potential decision-makers at small to medium-sized companies
Here are the demographics I am targeting:
women and men age 35-65+ who list himself as small business owners.
Detailed targeting-must match one of the following:
interest: event creators and blogs
interest: digital marketing
must also match one of the following job titles
digital marketing strategies
director of sales and marketing
marketing communications manager
Here is the desktop image of my ad
Here is the mobile version of my ad
it occurs to me that I may have acquired my audience to be small business owners as well as meeting one of the other sets of demographics. This may be way too strict of a limitation
The ad has a reach of 78 and has accumulated 325 impressions. This seems low. It is probably due to the limitations I mentioned above. However, I'm interested in any advice you all may have to offer.
Thanks in advance for the help.