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Cheapest PPC Advertising for Consumer Products

by heidelbergjohn
3 replies
  • PPC/SEM
    • |
I am interested in purchasing the least expensive ads for consumer products. The actual product is less important than the cost because I simply want to drive the customer to my website.

Do anyone have advice on finding such words?
#advertising #cheapest #consumer #ppc #products
  • Profile picture of the author dburk
    Hi heidelbergjohn,

    The least expensive PPC traffic is always the traffic that is least likely to ever purchase anything from anybody ever.

    You can get plenty of that type of traffic on AdWords. Just target the whole world, or limit your targeting to countries like Bangladesh, Nigeria, Vietnam, Ukraine, and other places well known to operate PTC operations. Set the Max CPC to $0.02.You'll get millions of clicks for 1-2 pennies per click, however you will likely never be able to monetize that traffic.

    Generally, the more valuable the traffic, the more it will cost. PPC traffic is sold to the highest bidders, so there is almost always someone that will out bid you for valuable traffic that you are not willing to bid up for.
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  • Profile picture of the author Maryl Smith
    I've worked with Google Ads, Facebook Ads and Bing Ads. The cheapest PPC ads were within Bing Ads. BUT, it depends on your target. Bing Ads better runs on UK and USA
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  • Profile picture of the author LucidWebMarketing
    You should not choose an ad network just because it's the cheapest. The cost really should not be a factor. Properly targeting your customers should be. You are not doing yourself any good if one costs 1/10th per click compared to another if you get 1/100th the traffic. Besides, it will all be for nothing if your landing page doesn't convert or you target wrong. It'll just take longer to spend on the cheaper network to find that out, but in the end you'll have spent that money just the same.
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    Profitable PPC Campaigns Don't Happen By Accident
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