Bing Ads Campaign to Google Adwords

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  • PPC/SEM
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Is it possible to take a Bing Ads campaign and use the same keywords for a Google Adwords campaign?
#ads #adwords #bing #campaign #google
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  • Profile picture of the author dburk
    Hi DURABLEOILCOM,

    Yes you can. Not sure why you think it wouldn't be possible?

    Bing Ads is modeled directly off of the AdWords platform design. Microsoft works hard to make it easy to import AdWords campaigns directly into your Bing Ads account. So it would be much easier to build campaigns in AdWords and then import into Bing Ads, however you can go in both directions if you are using the Bing Ads Editor and AdWords Editor tools provided by those respective platforms.

    HTH,

    Don Burk
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  • Profile picture of the author DURABLEOILCOM
    Can anyone provide the exact steps to transfer a Bing Ads keyword campaign into Google Adwords?
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  • Profile picture of the author dburk
    Hi DURABLEOILCOM,

    Importing Bing Ads into AdWords is doing it the hard way. Bing Ads was designed from the ground up to facilitate the importing of AdWords campaigns, not the other way around.

    It is generally smarter to build campaigns in AdWords, which may have up to 50 times more traffic than Bing Ads for the same niche, and import from the data rich AdWords platform into Bing Ads platform. Going from Bing Ads to AdWords will leave huge gaps of essential data that will be needed for an AdWords campaign. You will have to perform a lot of extra work to fill in those huge long tail gaps that relatively data poor Bing Ads will provide.

    Having said that, it isn't too difficult to import a Bing Ads campaigns into AdWords.

    First, make sure that you have downloaded and installed the necessary tools:
    https://advertise.bingads.microsoft....ing-ads-editor
    https://adwords.google.com/home/tools/adwords-editor/

    After installing and connecting both tools to the respective accounts, use the Bing Ads Editor to export your campaign data. Save your exported Bing Ads data as a CSV file.

    Finally, import your data into AdWords using the AdWords Editor.

    Once your data is in the AdWords Editor you can make whatever changes are needed to fit the AdWords environment. The AdWords Editor, as always will alert you to most issues that need to be resolved before uploading the data to your AdWords account.

    The primary purpose of these tools is to bulk import and export campaign data, and to manipulate data during the import, export & uploading process.

    HTH,

    Don Burk
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