Google Adwords or Bing Ads?

It's not a question of liking or preferring one over the other. They are very much alike, at least when talking about search that there really is no pros and cons. The only pro is Google with a bigger reach. Most people will "Google" something but you never heard of "Binging" something. But if I told you that Bing is much better in every respect, you would not use Adwords? That's shortsighted and dismissing a bigger potential of attracting customers.

Choosing an advertising platform is not a question of choosing just one. You can use both and even other platforms. It's not like buy most other things and needing just one so you need to make a choice. In this case, you can use both or all of them. It's always been strange to me that most people use one search engine and not two or three when they are free and could provide different answers which might be beneficial.

It also depends on what you want to do. Google has a vast display network (Adsense) that Bing doesn't. Does this factor into your decision? Like it or not, just because of the reach, an advertiser is pretty much forced to use Adwords. However, there are others out there and I say use all those where your potential customers are. If they frequent a site which monetizes on the XYZ ad network, you need to join that network, even if you don't like that network.

Google Adwords are good because of maximum relevancy as well as it is measurable.

Bing is like the little Adwords brother....

Best to start and test small with Bing...keep it going but then scale upto adwords..

I.M.H.O.

Google adwords is the best you can choose the right set of audience and target location at an affordable cost. Also most of them prefers to search in google only rather than Bing and the advertising network of google is very vast ranging from text ads to ad sense you can do everything like re targeting your own website visitors but bing ads have very limited functionalities.

Comparing Google Adwords and Bing Ads , i will completely prefer Google Adwords. Google Always have strong algorithm and you can easily get return by selecting proper keyword & proper landing page. Few days back, for CPA business, i tried Adword Bing & Fb ads but all shit for CPA. Traffic system is ok all time. But we were doing some mistake to offer select or landing page.

If you are asking about the comparison between google or bing? I would say your number one choice should be Google Adwords and Number 2 choice should be Bing Adcenter. Bing has also the very sophisticated system to drive paid ads. Their prices are lower then Google & best part is that their policy are same as Google. First go with Bing Adcenter and after getting conversion keyword use them with Google and test again

I like Adwords because I can run remarketing campaigns to people who watch my Youtube videos.

Google Adwords any time...

Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google. The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit.

Here are 10 reasons why you can still use Google AdWords:

1. Small Initial Investment
2. Defining Budget
3. High ROI
4. Target Traffic
5. Test Marketing Campaigns
6. Instant traffic
7. Tracking success
8. Targeting ads locally
9. Suggested high volume keywords
10. Improves hands-on experience

These are the top 10 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

Bing has fallen way behind as a contender when it comes to PPC, many of the social media platforms I have found to be more effective and cheaper then Bing and GAdwords.

I just had to ad to my previous comment .
When using Geo targeting advertisements with Google and you are competing in the same industry as another local - I have observed Google favouring the bigger spender when it comes to ad placement.
Seo appears to be is very little or no value when someone is running a adwords campaign in your industry - unless you have deep pockets and can afford to outspend the other competitor.
Social media platforms are be better by far, they are generally cheaper, you can engage with your audience, no need to pay for an autoresponder, more even playing field.
You have heard the saying " the money is in the list", I have found the money is my social media audience.
Google has turned into such an ugly monster that it prostitutes itself to the highest bidder.
It would be interesting to see where Google and Bing are in five maybe ten years from now.

>> Bing has fallen way behind as a contender when it comes to PPC


I wouldn't say Bing is falling behind. It's that Microsoft is not a leader and is a follower. So whatever Google does, they'll do soon after. They don't innovate. I can't think of a single MS product that they invented, it's all building on something that already exists.


>> I have observed Google favouring the bigger spender when it comes to ad placement.


I don't know how you can observe that. There's no data available to come to such a conclusion. Also, do you mean the bigger budget or the bigger bidder? From the way you said it, I'm thinking you mean budget but budget size has no relevance on placement. Bids do but also in conjunction with your QS. It is possible that a bigger player has better QS and also bidding more to get top position more often. But it is just as possible for a smaller player to displace the bigger one. There's no favorites no matter who you are or how much you spend.


>> Seo appears to be is very little or no value


That's right. SEO and PPC are two separate things. Each are on their own merit. That's where you should have stopped because, again, budget (deep pockets) has no influence.


>> Social media platforms


They'll be better (whatever that means) if it makes sense to use. If you think that cheaper means better, then that is a wrong assumption.


>> it prostitutes itself to the highest bidder


Then you don't know or understand the ad ranking process or supply and demand. Google doesn't set the prices, the advertisers do. And even if you are the highest bidder, doesn't mean you get top billing. That's where that pesky QS comes in. In fact, the highest bidder is not always the one that makes Google more money.


>> It would be interesting to see where Google and Bing are in five maybe ten years from now


Yes it will be interesting to see the changes and think back to today how things were different.

I personally prefer Google Adwords because there are many Benefit of the Google Ad-words for the small Business.

1. Adwords works faster than SEO

2. Increase brand awareness

3. Reach more customers through their gmail inbox

4. Explore more using your ads

5. Tackle your competition better

6. Reconnect with visitors of your website

7. Remarketing on display network etc.

well, Honestly speaking I prefer to use Google Adwords as they have mass reach in comparison to bing. Moreover, there are also other factors that may affect your decision for example: In India, most of the digital marketing service prefer to use google for the advertising as Google is more common in India as compared to Bing.

tanks for the comment

Correct me if I'm wrong, isn't Bing ads only limited to certain regions / countries?

Both platforms are effective from a marketers perspective ,Although Google has a far much greater reach than Bing Ads ,Most people will just google stuff so its a more preffered search engine compared to Bing .With that said I believe both platforms should be used its not a matter of choosing one over another.

Both are good and have their own importance. Google ads have wider reach and provides you much more advanced features for targeting the specific audience. On the other hand Bing has a very less percentage of users who are using Bing and Internet Explorer so a less Competitive market and better returns on your investments. so its your choice which one you choose. I am using Google for certain times Bing ads.

PPC is a very costly process detect for amount per click on yor keyword price and this prices defined a google adword. why do not try SEO services in your website promotion and it is low cost for PPC services. any website owner need for seo services place contact for this company ww.klifftechnologies.in

Always google adwords is the best when compared to bing. But google adwords have the latest options in it.

Make choice depending on the geography of your target audience.

Hi,
In my opinion, Google Adword is the best way to reach your target audience and getting leads.
Thanks.

Most of them are suggesting Google adwords only. But Bing ads are also one of the best source which i will suggest you to use.

It's certainly not an alternative, but it's not as bad as some marketers think. Bing has less competition and advertisers can enjoy unique features that AdWords doesn't offer (yet). Furthermore, if you're on a shoestring PPC budget, Bing is a better choice.

As many have suggested in their answers here, you're much better off running your Bing campaigns in conjunction with AdWords campaigns. But if we were to choose one over the other, here are a few reasons why you may prefer Bing ads over Google AdWords:

1. Bing ads are more affordable

Bing has less competition, and CPC rates are cheaper and you're guaranteed better ad positions. According to WordStream, the average CPC is 33.5% cheaper on Bing when compared to Google.

2. Bing has better device targeting options

Bing allows its users to adjust their bids for various device types, including mobile devices and tablets. With Google AdWords, users can't opt out of desktop searches. You can of course target searches from mobiles and tablets, but you'd have to do so in conjunction with desktop searches.

3. Bing allows you to control search demographics

With Bing Ads, you have the ability to control which gender and age demographics see your ads. Google, on the other hand, lets you do demographic targeting only on the Google Display Network, and not on the search network.

4. Bing's market share is growing, especially in the U.S.

According to Search Engine Journal, Bing powers nearly one out of every three searches in the U.S. with a market share of 22.8 percent. That's a huge number of potential customers being ignored by opting out of Bing ads.

Furthermore, comScore data shows Bing's market share is growing faster than Google's, owing to the growth of Windows 10, since Bing is integrated throughout the entire desktop operating system.

So if you're catering to the U.S. market, Bing is an advertising platform you can no longer ignore.

5. Bing has better social extensions

With Bing, you can add extensions to your Facebook, Twitter, and Instagram business pages. On the other hand, with Google AdWords, you can just add a link to your Google+ page. Google+ has its advantages, but quite frankly, businesses are a lot more active on Facebook and Twitter.

Hope this helps! I'd also suggest you read this WordStream article - 7 Ways Bing

Usually I always start with Google Adwords first to test my offer. Once I see the that the product is working I then enable Bing Ads as well. It less traffic but the CPA is usually significantly lower and you can make really good money out of it. However, if you need volumes you will have to master Adwords!

We run ads on both platforms and with most sites, have always had a better cost per click and cost per conversion on Bing. Several recent studies have also pointed this out but I do not have links to them readily available. That said, Google delivers substantially more clicks and traffic.

Bing tends to be a better platform if you are selling to people who are not especially computer literate, which usually means a much older audience. This is because Bing comes pre-installed on most PCs and the thought would never occur to a computer novice to switch their search engine. Although you may not think that older people are your target market, keep in mind that many of them have much more disposable income than the average person and that they also have children and grandchildren that they purchase things for. For some niches, that can make Bing especially valuable.

Finally, a few studies have come out that ask people why they clicked on certain search results. What those studies have shown is that computer newbies and older people tend to click on ads more often and that when asked if they realized it was an ad, most of them said "no". People are more hesitant to click on ads because they feel like someone is trying to "sell them something". Again, that means Bing might be a better advertising platform (especially since they do a very poor job of making ads look any different from organic results).

Great question! Google Adwords and Bingads cover almost all of the paid search market share so I wouldn't bother with expanding beyond them until your ad campaigns are at a point where you just can't grow them anymore. Google gets a lot more volume than Bing so you'll find that with Adwords you can spend a lot more. However, if you're on a smaller budget you may find that Bingads could work just as well for you or in some cases it may work better for you than Adwords. In my experience, the potential for spend on Bingads is about 15% of the potential for spend on Adwords. For example, if you are spending $100/day on Bingads then you could probably spend $700 on Adwords, thereby making that much more money on your ad spend using Adwords. However, in some cases Adwords may be more competitive than Bingads and you may find that your profit margin is better with Bingads than with Adwords. Also, Bingads is not as strict as Adwords is so you may also find that you have less ad disapprovals with Bingads than with Adwords. Affiliate marketing landing pages will often fall under Adwords' definition of a "bridge page" and Adwords may disapprove your ad for that reason and ultimately they could disable your account while Bingads has a looser definition of that term, and your chances of surviving are better. Go ahead and give both of them a shot. Way to go with taking the initiative on creating a business, good luck!

Amith said:

>> 1. Bing ads are more affordable

A blanket statement, not always true. That should not be a factor in deciding to use Bing or not.


>> 2. Bing has better device targeting options

You can opt out of desktop searches. Just set your bid adjustment to -100% at ad group level.


>> 4. Bing's market share is growing, especially in the U.S

Not sure about that but probably true. My view is, Bing has about 20% market share, so why not use it as well as Adwords? Leaving a potential 20% of the market on the table is silly.

i always prefer Bing Ads.
because :
Less Competition,Better ROI, Very Simple to setup.
Bing Ads= Less money =more traffic.
i have $100 Bing ads Coupon only for new customers. if you need you can inbox me.
best regards.

I always prefer google adwords only. Because this is the best tool for marketing.

Choosing between the two is relatively complex. However, Google Adwords may acquire more search traffic, but Bing Ads are an effective marketing way boasting higher positioning, CTR, and lower CPCs.

Go with bing. Heres why.
1. Bing Ads has less competition and cheaper CPC's.
Most small and medium-sized businesses see Bing Ads as an afterthought, but they should really consider it sooner. Bing Ads uses a similar auction dynamic as the Google Ads auction, so the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click. Of our extensive managed services clients who were advertising on both Google and Bing, we saw that nearly all had lower search CPC's on Bing, averaging 33.5% cheaper CPC on Bing. Not only were these clicks cheaper on Bing, but their ads very often were in better positions than their Google counterparts and had higher CTR's.

2. Bing Ads offers more granular control at the campaign and ad group levels.
Unlike in Google Ads, Bing allows you to assign different campaigns different time zones. This makes sophisticated ad scheduling strategies far easier to manage in Bing, particularly if your campaigns reach internationally.

In Google Ads, Google makes you set your network, location, ad scheduling, language, and ad rotation settings at the campaign level and ad groups are restricted to their campaign-level settings. Bing Ads, however, opens these options up at the ad group level, allowing you to quickly adjust a setting for a particular ad group without having to go through the hassle of creating a brand new campaign to make the change.

As Google is raising its bid rate so most of the clients are going towards bing ads.

Hi, i have created 2 Bing ads account before and they died as soon as i had added my credit card with the same reason "suspect payment". I did not understand why, it was the first time i created a Bing ads account. Someone please help me for that. Thank you in advance!

Hi, Google is much more popular than Bing. You can use both of than, but should make the different budgets between them. Also, that is depended on what your industry, product and service is. Especially for different geo, you can try different search ads. For most country or target market, google is great. But for Russia is Yandex, for Japan is Yahoo.

I m working both of market place. Specially i prefer with google ads,if you achieve good ROI you should work with google ads let me know if need any help with Google ads as well cc/vcc,I have unlimited google ads.
Thank you
Kind Regards Rayn

Paid advertising on Bing - of course much cheaper. If your keyword on Google costs about 10 bucks, then on Bing it may cost about 0,5 2 bucks maximum.

But I want to tell you that I use the company - Qualibid. There is a bid checker for the cost of keywords. The traffic is much less but it costs a penny and this is the real people who are interested in certain information!

Maybe this will help someone !

Both Google Adwords and Bing Ads are similar only, but the features are slightly different for both. According to me Google Adwords is the best when compared to bing ads.

Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.
AdWords Is Measurable
AdWords Is Faster than SEO

Both are similar but if i had to choose between both then i would prefer the most is Google AdWords since buy using Google Adwords you can do very micro level add posting and also this makes the work easy when it comes to reaching your target customers

I would advice using Adwords

It's not really one vs. the other. IMHO you should at least consider driving traffic from all viable sources that convert at a reasonable cost.

Bing traffic is nothing to sneeze at. A recent stat said that Bing now has 34% of the desktop search market worldwide.

IMHO, Bing's interface is more clunky, less user-friendly. But they've been nipping at the heels of Google and progressively copying many of Google Ads' features.

Average CPC tends to be lower, and can convert well.

One thing I especially like is the ability to import Google Ads campaigns, keywords, ad groups, ads, etc. Imports can be scheduled on a recurring basis, to automatically import recent changes made in Google Ads.

I prefer Google ads because it's much faster and measurable.

someone here know how to create a bing ads account right way?
i've created many bing ads account and they all got blocked very quickly.

I prefer Adwords because Google is mostly used the search engine and we get a maximum click.

Google Ads is the best, But you need to understand it properly then you can get benefits for Adwords.
It is faster then Bing, Instant Approval or disapproval, Customer care services. You need to understand bid strategy, keywords strategy.

I think Google Adwords is better then bing adwords

Google AdWords is better than bing AdWords.

obviously, google. But you should know about the demographics of your audiences and observe their preferred search engines. For example in country like china they don't have google, so if you are targeting them then you should go for the alternatives. apart from that, google adwords.

Google Adwords is better in my opinion it is better relevancy as well as it is measurable. But Bing has less competition it is good to start there for beginners

Google Adwords is good because of maximum relevancy, high result, a huge amount of targeted audience.

If your marketing and PPC budget is flexible and high, you should definitely give both a shot. If budgets are low, don't spread yourself too thin. Analyze the demographics of each platform and make a decision based on where your target market will most likely be. Google and Bing can seem like a competition, but if you can dominate multiple platforms, you shouldn't hesitate to do so.

Google is king so dont miss out google traffic through google ads.

I have started using Google Ad words and have had over 11,800 impressions and only 9 clicks in 5 days!? I found out Ad words added 300 different non relevant phrases that were doing nothing so I have deleted all but what I need.
Has anyone else had this type of issue?

Bing doesn't have much volume but it's cheaper. I struggled to get my ads shown on Bing due to lack of relevancy despite my ads, keywords and landing page being highly relevant. So am not a fan of Bing.

Bing ads are much cheaper than adwords. Adwords have large audience and reach but there CPC is the most expensive in the world.

In my opinion it is Google because Google is the largest ad network

Bing has less competition and advertisers can enjoy unique features that AdWords doesn't offer (yet). Furthermore, if you're on a shoestring PPC budget, Bing is a better choice.
1. Bing ads are more affordable
2. Bing has better device targeting options
3. Bing's market share is growing, especially in the U.S.
4. Cheap CPC,High Conversion Rates and Better ROI
Cons:
1. Very Low Traffic Compared to Google.

Both.
The two platforms have the same purpose.

Google adwords is better in compare to bing add, because measure of searchers are following google to find product or services.

Well I always prefer Google Ads over Bing Ads. There are multiple reasons of this.. Actually Google has bigger data base as compared to Bing. Google has very high search volume as compared to Bing. Another main reason is Google Ads Interface, Which is innovative and attractive while Bing Ads still using their old interface which is bit outdated as compared to Google Ads..

I personally like Adwords, the interface lately has been rather tricky but once you get used it, its easy. Pros: Google display network is huge, it has access to platforms that bing doesn't. Cons: Typical PPC cost is more expensive than Bing.

When it comes to Pay Per Click advertising, it is quite challenging to determine which among Google Adwords and Bing Ads will deliver desirable result to convert visitors into actual leads. The common questions which many advertisers fail to resolve are:

1. Which platform is affordable& has more reach?
2. Which platform delivers more conversions and generates high revenue?
3. Which platform has high targeting capabilities?

PPC advertisers usually consider these two platforms as competitor but in actual, they work best hand-in-hand. There is no doubt that Google has the vast contribution in the search market but this doesn't mean that Bing advertising is nothing. Both of them are equally powerful in conversion at their respective arena. Therefore, instead of considering Google Ads & Bing Ads as a competitor, marketers should consider Google Ads plus Bing Ads to increase conversion rates.

How they're different?

Both Google Adwords and PPC platforms are designed to help business to reach out to specific audience, drive traffic and increase revenue.
Google Ads platform consists of 2 advertising platforms viz The Search Network and The Display Network. But when you advertise on Bing platform, your ad is actually seen on 3 search engines viz Bing, Yahoo and AOL.

Lets have a look on a comparison between Bing Ads and Google Ads in terms of aspects like display URLs, keywords, CTR and description text.

Display URL - The display URL is shown with bold formatting in Bing ads while in Google Ads this URL is highlighted in regular format underneath the Ad headline.

Description Text - Both Google and Bing Ads allow 80 characters long description in the description field. Previously it was limited to 71 characters on Bing and 35 characters on Google ads.

Keyword Research - Both platforms provide a keyword research tool, broad match and negative keyword targeting. But the traffic volume for keywords on Bing is much lower than Google ads.

Click Through Rate - The CTR for financial services and shopping ads on Bing ads are higher than Google ads as they offer many attractive financial resources and shopping resources that receive more engagement among highly interested prospects.

Other Metrics to consider for both Platform
Reach - As Google has dominated the entire search engine market, therefore, it can be neglected that they have larger search volume and more reach than Bing platform. But on other hand, in last 2 years, the Bing network has also shown a drastic growth in terms of searches and their reach. Today more than 136 million unique searchers use the Bing network & most of them were from the 35 years -54 years old category.
Cost - There is a major variation in the traffic achieved by Bing and Google. The CPC in Bing Ads are quite lower therefore the traffic quality is also lower. On a contrary, it is also possible for an advertiser to generate more sales at a lower CPC by using Bing network. If you're targeting low competitive keyword then Bing will deliver the better opportunity to acquire the traffic you need at a low cost.

In my opinion, Bing and Google Adwords, both are equally powerful and effective in conversion at their respective areas. But, it is quite shocking that PPC advertisers consider them as competitor but in actual, they work in a best way when used together.

There is no doubt that Google has the vast contribution in the search market but this doesn't mean that Bing advertising is nothing. Therefore, instead of considering Google Ads & Bing Ads as a competitor, marketers should utilize the power of Google Ads & Bing Ads togather to increase conversion rates.

There is a major variation in the traffic achieved by Bing and Google. The CPC in Bing Ads are quite lower therefore the traffic quality is also lower. On a contrary, it is also possible for an advertiser to generate more sales at a lower CPC by using Bing network. If you're targeting low competitive keyword then Bing will deliver the better opportunity to acquire the traffic you need at a low cost.

Google may get more search traffic but bings ads can be an effective marketing channel boasting higher positioning ,CTR,and lower CPC,these factors are worth considering if you are working with a smaller budget or want to reach a more mature audience.

Hi,
I think your should go with Google Adwords, as 85% of Internet traffic surf on Google. so it better to Invest in Google Adwords to get more business needs.