How to find Highest Converting Keywords

10 replies
  • |
How can you find the highest converting keywords with the lowest pay per click costs?
#converting #find #highest #keywords
  • Profile picture of the author gogogoing
    Check what keywords your competitors are advertising on and copy them.
    {{ DiscussionBoard.errors[11268243].message }}
  • Profile picture of the author Laksh
    I don't think keywords alone will b a reason for conversions. There are many variables that come into play for conversions. I agree that Keywords let's your ad gets exposed, but from there on ... Your Ad Copy that could lead to a Click, then Your Page Content that could lead them to a Conversion.

    The best way to do this could be ... run the campaign, observe what's working vs what's not & tweak as necessary.

    Just my 2 cents ...
    {{ DiscussionBoard.errors[11268503].message }}
  • To expand on what Laksh said, keywords by themselves are not high converting. Keywords are there to target your prospects. You can use keywords wrong and if you do, they are going to be lower or not converting. For instance, if a dentist bids on "teeth", that is very general and would trigger ads for all sorts of queries containing the word teeth and therefore there would be few clicks (driving up your costs) and of those clicks, few would convert if any. He need to bid on "teeth cleaning" or "teeth removal" and other related, specific keywords. Only keywords that relate to what you do and what the searcher is looking for will convert at higher rates.

    But it's not just the keywords. Your ads need to be attractive. There's less incentive to click an ad that simply says a dentist will clean your teeth versus one that also offers a relaxing atmosphere while he's doing it.

    Finally, there's your landing page. If that click lands you on a page about dentures and makes you search for teeth cleaning (assuming that service is even offered), will make that traffic quickly leave. This results in no conversions of course and a waste of ad spend.
    {{ DiscussionBoard.errors[11268991].message }}
  • Profile picture of the author omnitec1018
    A well-organized PPC campaign will include a number of different types of keywords with different levels of intent, such as:

    Brand keywords: These are keywords that include your own brand name. Brand keywords are a no-brainer; they tend to have very low costs and very high Quality Scores. In addition, they yield excellent results in terms of click-through rate (CTR) and conversion rate.

    Commercial keywords: Commercial keywords are the most valuable terms in your PPC arsenal. These high-intent terms are generally used by prospects who are closest to the "bottom of the funnel" and most likely to buy.
    Broader, low-intent keywords: In order to expand your account and your business's reach, it's important to also bid on some broader PPC keywords that have low intent, but help you increase brand awareness. You can increase your conversion rate on broad keywords through re marketing strategies.

    Long-tail keywords: Long-tail keywords are the longer, highly specific, unique phrases that are often very low-cost and have less keyword competition. However, long-tail keywords often have low volume and limited impressions too.
    Competitive keywords: It's a good idea to allocate some budget toward competitive keywords. This allows you to get your brand and offerings in front of people who are searching for your competitors' products or services.
    {{ DiscussionBoard.errors[11272863].message }}
  • Profile picture of the author Castor Troy7
    Researching competitors keyword, is one of the best method to find highest converting keywords.
    {{ DiscussionBoard.errors[11273061].message }}
  • Profile picture of the author solarwarrior
    Originally Posted by DURABLEOILCOM View Post

    How can you find the highest converting keywords with the lowest pay per click costs?
    You asked the wrong question.

    I have managed over thousands of campaigns and even in the same niche, the converting keywords for one site will never work as well for another site.

    That's because different products have different USP.

    Focus on the elements that matter.

    1. Your audience
    2. Your message
    3. Your product

    Offers 1-1 Coaching for Bing/CPA/Clickbank.
    1,248 students have benefited so far!
    {{ DiscussionBoard.errors[11273176].message }}
    • Profile picture of the author DURABLEOILCOM
      Is it a good idea to decrease clicks from customers on mobile devices and tablets by 100%?
      {{ DiscussionBoard.errors[11274700].message }}
      • Originally Posted by DURABLEOILCOM View Post

        Is it a good idea to decrease clicks from customers on mobile devices and tablets by 100%?
        It depends on a lot of things such as your goals and your type of business. Take a taxi service for example. It's likely your customers are those in immediate need, standing on a corner and using their mobile device to find you. Not targeting them would be huge mistake. Other businesses may not want to target mobiles at all, a B2B for instance. But don't just go on assumptions (such as the taxi service), go on what the data tells you. If for some reason the taxi service discovers that their customers use desktops only or the mobile users don't convert, they need to react appropriately which may mean disabling mobiles or if that doesn't make sense, find out why you get poor results. PPC can be a goldmine of information, you just need to dig and take action on what you dig up.
        {{ DiscussionBoard.errors[11274890].message }}
      • Profile picture of the author dburk
        Originally Posted by DURABLEOILCOM View Post

        Is it a good idea to decrease clicks from customers on mobile devices and tablets by 100%?

        That may have been a relevant question a few years ago, but not so much today.

        Most web traffic is now from mobile devices. There is a strong trend toward more and more people that rarely, or never use a desktop device. The majority of web traffic today comes from smartphones and tablets, while desktop usage is shrinking fast.

        There certainly are a few niches that it might make sense to target desktop users exclusively, for example software designed exclusively for desktop users. However generally speaking, your customers are likely heavy users of mobile devices and you need to target your potential customers where they live. In 2017/2018 that is primarily on mobile devices.

        Having said that, it makes a lot of sense to make bid adjustments to optimize performance at the device level. Also, it is still generally a good idea to completely disable ads on mobile apps, except for carefully selected placement targeting. There are just way to many mobile app shenanigans to leave that segment running.

        As far as finding keyword that convert the AdWords Keyword Planner tools works extremely well for that. The keywords with the highest Estimated CPC and that have high competition levels will generally be the highest converting keywords.

        As far as finding low cost keywords that convert well, those will generally be rare and hard to find, because your competitors are the ones that set the CPC, and those same competitors will naturally bid higher if the traffic from the keyword converts better.

        It is easier to find high cost keywords that convert at an even higher ratio to cost than to find low cost keywords that are profitable. You see the higher than average CPCs often intimidate less sophisticated advertisers, allowing you to make a higher ratio of profit to cost on those "scary" looking keywords.

        In the end, your success will have a lot more to do with your marketing strategy, well crafted marketing messages, and landing page optimizations, than it does to rare keyword selections. Focus your efforts there and many keywords that are unprofitable for competitors will yield much profit for you.


        Don Burk
        {{ DiscussionBoard.errors[11274954].message }}
  • Profile picture of the author ZoomBar
    There is no specific way to get highly converting keywords. Also keywords does not convert itself. There are a lot of things that you will need any traffic driven by a specific keyword to be converted. When somebody comes using a specific keyword, they must want to get a solution. So, if you've the right solution against that keyword on your landing page with a very good description, your conversion rate will be higher. But, if you're at a starting position & dont have any knowledge of the keywords that you should target, then use Spyfu to spy the keywords of your competitors. Then use tracker to track the good converting keywords & remove the useless keywords that is wasting your money. Actually a lot of parameters will need you to work with in order to make your campaign winning with the suitable keywords.

    {{ DiscussionBoard.errors[11294675].message }}

Trending Topics