Why are my Adwords quality scores so low?
- PPC/SEM |
I'm not really sure what the best approach would be to improve my quality scores, so I am looking for some advice. Here is an example of the data for one of the keywords I am targeting:
Keyword: +prestige +car +hire
Status: Rarely shown due to low quality score
Clicks: 1
Impressions: 16
CTR: 6.25%
QS: 2/10
Max CPC: €4.00
Est. top page bid: €3.17
Est. first pos bid: €4.90
First ad:
Call #### ### #### - Carsforkings.co.uk
carsforkings.co.uk/prestige-car-hire
Do You Want To Hire A Prestige Car?
Call Us Now And Drive Today!
Second ad:
Call #### ### #### - Carsforkings.co.uk
carsforkings.co.uk/prestige-car-hire
Easily Hire A Prestige Car Today!
Call Us Now For An Instant Quote.
Landing page: carsforkings.co.uk/lp/prestige-car-hire/
In this landing page, I added exact matches of the keyword in the content. Before this, I tested another version of this landing page in a separate campaign where I used the keywords more natural, such as "Hire Your Prestige Car Today" instead of "Prestige Car Hire" for the page title. But that resulted in the same problem.
Any advice is appreciated!
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com