My market is SPORTS - Coaching
I sell - Digital Video Training
My channel of traffic is - FACEBOOK
Ad #1 = 30 Second Video
Ad #2 = 2-3 Minute Video with Link to Full-Price product
Ad #3 = VALUE (blog post/page/article etc.) [you will need to have your FB pixel on the page]
Ad #4 = FREE OFFER for even more advanced training --> Link to your Landing Page
My Ad Spend on Day #1 is usually about $13, and as I go getting results I go upping the adspend.
Here are results of Day 1, and if you'd like to watch the day by day Case-Study feel free to PM me to join (not free).
Here are the requirements to move through the FB funnel
Ad #1 goes to a COLD audience (I prefer lookalikes)
Ad #2 goes to ONLY those who finished 95% of video in ad#1 (because if they didnt finish a 30s video, they are NOT going to buy from you)
Ad #3 goes to only those who viewed 25%+ of video in ad#2
Ad#4 goes only to those who CLICKED and actually visited your website.
Most leads & sales will come through ad#4, but you can expect results from the others as well.
I hope this helps!
What is the budget for the ads?