I've put out my first Facebook ad. It only has 1% click-through, how can I improve it?

by IrisMKH 11 replies
Audience are people interesting in mushrooms AND clothing, excluding frugal people and designer clothing: https://imgur.com/nXc8CRG

I limited it to the states with good Amazon presence & who search a lot for mushroom-related topics on Google.

The ad itself:
https://imgur.com/YqxsTCS

Improvements I can think of:
- choose between the ad & the contest, don't put both in one post
- mention Amazon in the post to increase click-through (people trust Amazon)

Any other suggestions?
#pay per click/search engine marketing (ppc/sem) #clickthrough #facebook #improve #put
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  • Profile picture of the author expmrb
    I think your audience is confused.
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  • Profile picture of the author Chris Brindamour
    Iris,

    You need to focus your niche on one niche at a time. If you have two different offers, promote them separately to two different audiences.

    Chris
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    • Profile picture of the author expmrb
      Originally Posted by Chris Brindamour View Post

      Iris,

      You need to focus your niche on one niche at a time. If you have two different offers, promote them separately to two different audiences.

      Chris
      Exactly correct. You are promoting a variety of things.
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    • Profile picture of the author IrisMKH
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      Currently drawing: http://irishopp.com/

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  • Profile picture of the author sierracharlie
    No offense OP, I don't like the look of that T-shirt. Its certainly not photogenic. It looks to much like ClipArt circa 1998.
    This is a cool design:

    https://www.zazzle.co.uk/hand_drawn_...65889342044578

    Secondly, drop the "micology" stuff. IMO, you really need to be targeting the 18-34 bracket who are into recreational drugs OR are inspired by hippy culture. So you need to target "aspirational hippies". ( they like VW campers vans, the Beatles, etc) This is your real market. The people who really pick mushrooms probably do their t-shirt shopping in a store like Patagonia!
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  • Profile picture of the author IrisMKH
    Different market, I've been selling to the mycology crowd and they love it. Just figuring out Facebook ads.
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  • Profile picture of the author sierracharlie
    sorry for my misinterpretation!

    Maybe target people into horticulture, botany, growhouses, people who attend mushroom festivals etc.
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  • Profile picture of the author Ivan2b
    Something is wrong with your audience, product or the way on which you place your ad. What I saw so far is that people do not like regular ads or even normal products anymore and you need to approach them in unique way with something original.
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  • Profile picture of the author drsanfour
    I'll never use fb ads again.. i don't know about your case but i spent more than 250$ to promote this product but i didnt get any sales!
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  • Profile picture of the author buzzinteractive
    What I think is that the picture of the product you have uploaded is not up to mark. AD must be designed properly to grab the attention of targeted audience. At first, check the facebook insight from the business manager with one keyword (clothing) along with location you want to target.
    Then go for detail targeting with the narrow audience and include more demographics according to Facebook stats. Hopefully, you will get better results.
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  • Profile picture of the author volcan
    I always thought fashion and Mushrooms are a good combination What age group are you targeting? Are you targeting just the cities themselves or also 10-25 miles around it?
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