Your Online Cash Machine (technically it is known as a Funnel) should consist of 3 main parts for it to work. They are mainly High-Quality Traffic Source, a Converting Landing Page & a Relevant Offer. (These 3 factors are the most important component of any funnel, so make sure you stick it in your head)
[High-Quality Traffic Source] + [Converting Landing Page] + [Relavant Offer] = $$$
If you replace any of the equation, it will look like this.
[High-Quality Traffic Source] + [Relavant Offer] = $
(Direct Linking, It will work but only for some niches that command urgency)
[Converting Landing Page] + [Relavant Offer] = $
(Eg of Poor Traffic Source are Solo Ads & PPV. They do works but the audience is less likely to buy compared to Bing Traffic)
Keyword Research (Signpost)
Think it as signpost leading to your store.
And the ultimate keyword tool is...
That's it. There is no need to buy keyword tools to get extra information that you don't need. I mean, why do you need to know the competition level and etc? If there is a lot of competition, that is great cause that means there is a lot of money to be made. If there is none, that is great too. Test it out and see if it is profitable for you and make sure this keyword is safer than your bank PIN.
Criteria - Make sure the search volume is on a healthy level of between 600-1000. If not, keep finding more keywords to make up for the search volume. Unless your niche is catered to luxury niche (eg yacht), make sure you have a good search volume to make it worth the time to move further within the niche.
Ads (Your Store)
Your customers are arriving in droves to a fair. There are dozens of stores that are competing for the same group of customers. Some of them pay a premium for getting position near the entrance, while others are trying to differentiate with better prizes and etc.
It is similar to ads placement in Bing. The secret to attaining a HIGH CTR is to have a relevant and attractive ad copies right in the face of your audience.
Here is an example of an ad that converts very well for me.
- Make sure your keywords are in the ads
- Mention the benefits of your offer
- Keep it relevant if possible
Landing Page (Your Sales Pitch)
A Landing Page should make your audience
1) Understand what you are selling
2) How your offer is going to help them
3) Why they should buy from you
Most conversion courses go the other way of placing emphasis on button positioning, the colors, fonts and etc. Yes, these elements are important. However, if you can't answer the 3 questions while looking yourself in the mirror, it is unlikely hiring the best sales page copywriter & designer will make any difference either.
Try to make sure your landing page commit to the benefits you promised on the ads and the offer you are selling.
Lastly, Your Offer (Your Goods/Services)
Beside Clickbank, you could promote CPA Networks and etc. However, the reason why I choose Clickbank cause it is beginner friendly. There isn't any form of restriction and most often than not, you could get keywords and landing page from the Clickbank vendors if you ask politely.
Being one of the oldest affiliate networks, you don't have to worry about prompt payment either. This makes it one of the most attractive networks in the world for affiliates.
A typical marketplace of products
- Choose gravity between 20 to 100.
- Do not promote the offer is they are capturing email addresses.
- Make sure the support are responsive (Send an enquiry to test their support)
Once you are well versed in promoting running traffic to offers, try advanced techniques like email capture, rotating different offers and optimizing your landing pages.
That's for now and I hope everyone has a better year ahead in 2018!
Feel free to ask question in the thread if you have any.