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how to select - only when on wifi, in facebook awareness ad

by geordieMick
4 replies
  • PPC/SEM
    • |
I created an awareness ad (for a local yoga class). I cant see where to choose - only when on wifi-, in ads manager or power editor
#awareness #facebook #select #wifi
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  • Profile picture of the author Sid Hale
    That's because Facebook has no idea whether the traffic is from a hard-wired connection vs. a WiFi connection - just as they don't know whether the connection is via cable vs. dial-up.

    My home is connected to the internet via cable, but I have a router to distribute that connection to multiple computers, tablets, and phones within my home. Whether I connect to the router via CAT5 cable, or via WiFi, facebook has no knowledge.

    The same is true when you connect to the internet from Starbucks, or McDonald's. The wireless connection and protocol is all local and Facebook has no awareness and makes no distinction.
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    • Profile picture of the author geordieMick
      Thanks Sid.
      This is the first ad I've created; I watched some youtube videos, is where I saw the option for _ only when on wifi_. But the option does not appear for me. Maybe my audience is too small, or something.

      On this web page, if you scroll down to 5. Controlling Placement/Wi-Fi Enabled Selection
      you can see what I mean.

      https://searchenginewatch.com/sew/ho...res-to-use-now
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      • Profile picture of the author Sid Hale
        Originally Posted by geordieMick View Post

        This is the first ad I've created; I watched some youtube videos, is where I saw the option for _ only when on wifi_. But the option does not appear for me. Maybe my audience is too small, or something.

        On this web page, if you scroll down to 5. Controlling Placement/Wi-Fi Enabled Selection
        you can see what I mean.

        https://searchenginewatch.com/sew/ho...res-to-use-now
        Mobile devices (tablets/cell phones) have the option to connect via WiFi, and they may be able to detect WiFi on those devices. I don't know if ALL mobile devices have this option, and the selection box may not show if you have selected a mobile device that does not offer a) the option to connect via WiFi, or b) the ability to detect such a connection.

        Your question is probably best put to Facebook.

        EDIT - I just noticed that the Search Engine Watch article you referenced is from early 2013. That option may no longer be available, at all.
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        Sid Hale
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        • Profile picture of the author geordieMick
          The option I believe is when choosing mobile device, to select when on wifi, or when on wifi or on mobile data.
          Perhaps the option is for other types of ad than awareness.
          I did post the question to facebook community help page, but no response.

          I think the choice of wifi only, is really a shorthand for anything other than mobile data; the idea being that the recipient wont be on the move when they get the ad.

          this might be more recent https://adespresso.com/guides/facebo...ook-ads-types/
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