I recently made a Facebook ad to promote my writing service. I spent two dollars a day and read the ad for one week. It received no clicks.
A friend of mine suggested testing the image. They told me to pick out four different images and use them on the same ad. They said Facebook would show the image that the audience responded most favorably to.
However, I can't seem to find a way to run the same ad with four different images. The only thing I can find is the carousel ad format. I don't think this is what I'm looking for.
Any advice on how to test my ad and figure out which images to use would be greatly appreciated.