Are there any studies that show whether mobile ads convert as well as desktop ads?

by starrychloe 4 replies
I have a lot of mobile traffic, but from my own experience, I never buy anything from mobile. I want to add a -90% negative bid modifier for mobile. Is there any evidence that mobile ads convert better or worse than desktop ads?



#pay per click/search engine marketing (ppc/sem) #ads #convert #desktop #mobile #show #studies
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  • Profile picture of the author starrychloe
    Why does this post have a gray tint?
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  • Profile picture of the author Kay King
    Because new threads are moderated before they go live. Sometimes results in a short wait to see your thread - but keeps truckloads of spam posts from showing at all.

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  • Profile picture of the author dburk
    Hi starrychloe,

    It really varies from one niche to the next. I have some niches that get 95% of conversions from mobile traffic, and some that get less than 20%.

    What you should do is wait until you have enough data to know what the value per click, or cost per result, is before making any adjustments. Beware, if you are looking at only a day or two of data is typically way too little to make a valid judgement of conversions.

    Once you have enough data to make an accurate adjustment you can then do a bid adjustment to levels out the CPA by device.

    HTH,

    Don Burk
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  • Profile picture of the author Lucian SC
    Hi, starrychloe!

    Mobile traffic is something you could hugely capitalize with the right tools. BitterStrawberry is one performance network that could definitely help you convert it, having the best technology to do so.

    You have options to either redirect all of it to a SmartLink which will redirect each segment to the best converting offers based on its GEO, device, connection, OS, carrier (this is like cruise control) OR you can use BitterStrawberry's very own HybridLink (FREE to use) which gives you amazing control over where you want to send that traffic and lets you personalize different campaigns for it (capping and weight/percentage rule limits).

    Also, access to a MarketPlace with over 12000 non re-brokered offers, pre-ran and optimized. You'll see what mobile ad offers are sizzling hot, the exclusive offers & VIP offers, all of which can be filtered based on your needs.

    Take a look on www.bitterstrawberry.com and register for an account. It doesn't cost you a dime.

    Cheers,
    Lucian
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