Filtering job seeker clicks
- PPC/SEM |
We're running AdWords campaign and it seems job seekers may be clicking on our ads. The keyword we bid on is "digital marketing services + location" (this is only an example). The keyword and search term are transactional intent to inquire but job seekers can search for these terms to apply for a job.
We recommended creating a careers page so all job seekers will be filtered so they won't bloat our conversion numbers but the underlying problem here is the click.
How do we prevent job seekers from clicking ads regardless of keyword? They're not our customers. "job", "jobs", "career", "careers", "how to", "where" etc are already negative keywords but I've mentioned they are searching for the transactional keywords we're bidding on.
Thanks!
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