Rate my adwords landing page

26 replies
  • PPC/SEM
  • |
Hello everyone. I have just created a new AdWords landing page for my website business. Before I launch it, I would really appircate it if anyone can see any tricks I am missing or any improvements and if you think this will be a good landing page.

PS: Please ignore the broken links on the price plan, that will be sorted before I launch the adwords.

https://www.ubie.co.uk/website-design-landing/
#adwords #landing #page #rate
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  • Profile picture of the author dmrson
    Could you consider dropping the twelve month contract requirement, it will be very off-putting to many potential clients IMHO, especially since you don't offer a free trial (you should IMHO) for them to make sure they like the product
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    • Profile picture of the author benanderson
      We probably couldn't offer a trial, as our website are 'bespoke'. Other companies don't have the 12 months part so prominent, so maybe I need to remove that from the pricing tables and put it below the plans.
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  • Profile picture of the author aksingh000
    Purchase Now Button problem
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    • Profile picture of the author benanderson
      Thanks, that will be fixed before I launch the campaign.
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  • Profile picture of the author nsolomon
    [DELETED]
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    • Profile picture of the author benanderson
      Thanks for your comments. Do you think I should remove the Price Plans for that page and maybe just show some of the website features on that page and maybe remove some of the other content, to keep things more focused?
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  • Profile picture of the author benanderson
    Also, many people have different opinions on whether to show a menu bar on a landing page. Some say keep it focused on the landing page, and you shouldn't try and direct people off to other pages. My worry is will visitors think there's nothing on the website? I could always A/B test but as a general practice - should I keep the navigation off and maybe just link the logo to the homepage?
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  • Profile picture of the author TonyRoberts
    Hey there. I personally think there's too much information on your landing page. I would have the price plan section on your main page and have less info on the landing page. I just think there's too much information on your landing page which is not always a good idea in my opinion.

    Keep things simple, get them interested in your service and they'll be happy type in their email to proceed to the next page.

    All the best,
    Tony.
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    • Profile picture of the author benanderson
      Hi Tony, thanks for your points. I agree when looking at it. I think I will remove everything underneath the checkpoints I have in the grey background and might just have some features our websites have. Just to keep things more simple and easy on the eye.
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  • Profile picture of the author benanderson
    Hi Tony. Thanks for your points. I am going to remove everything underneath the checkpoints and have some website features insetad and leave price plans and portfolio to the other pages.
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  • Profile picture of the author TonyRoberts
    Sounds like a good idea! Best of luck my friend.

    Tony.
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  • Profile picture of the author DABK
    Why do I need a quote when you have 3 fixed prices?

    Why are you going for a general business?

    I mean, if I own a wedding dress shop and come across wedding dress shop website builder, I'm going to be more likely to click than if I see a general one... And it would be easier for you to sell me on your stuff (you could show images of wedding dress websites).

    So, I know it's more work, but you'd be better of running an ad for particular professions...

    If that is too much for you,

    Make your business stand out with our Pay Monthly Websites



    is not good enough... There's an 'our' in there... why is pay monthly your main selling point? It doesn't say who this is for. It does not address the main concern...


    Yes, I know, you would think that 'make your website stand out' translates to 'get more people to see your offer.' And, it does, but with translation. You need to say it directly.


    Get Your Website To Get You More Clients
    Get More Clients With a Website That Converts More Visitors Into Clients


    "Affordable doesn't have to mean low quality Ubie is revolutionising the Web Design Industry. We understand businesses need high-quality web design, without the high price-tag. "


    Why do you insist on that? If you say $35 per month, I already know it's low price. Insist on quality, don't mention low price so many times.



    Also, I do not care that you are revolutionizing anything, nobody but you does. As your prospect, I care about:
    can you get me a website I like (as in, do you have the skills?... and you do not, not for me, your site is too bland, though, technically great, it seems.)
    can you get me a website I like (as in, are you reliable. It seems you are... But I'd include a testimonial, or part of a review, with link to more of them).

    "We use the latest standards in web design, which includes HTML5 and WordPress CMS."

    It's great that you use the latest standards, but what do I care about Wordpress CMS? I care that you use the latest standards so that my site loads fast on anything sites can load on. I don't care how you do it.

    Focus on what's in it for me, don't say we, I; instead say, you and yours.

    Don't:
    We will build you a website using the latest standards.

    Do:
    You get a site that loads fast every time on any computer, phone or ipad there is. That way, you never lose a sale because of site performance (which has happens with certain regularity with sites built to standards lower than ours).

    Don't ask them to get a quote, ask them to buy... and, your buying process should collect their requirements.

    Your site does not inspire trust. You need a contact us info and you should also have your terms and conditions easy to see... Now, it takes a while... that yellow, no good.

    I don't like the images of sites on laptops... I think you'd be better of with an image that, upon clicking, can take you to a demo site and a list of happy clients.
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    • Profile picture of the author benanderson
      Thanks for all those pointers, I will be going through them and making some changes.
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  • Profile picture of the author Jesse Creel
    Hello Ben,

    I thought the initial "Pay Monthly" was ackward but I know your trying to get those customers and judging by your website your doing a fine job.

    You also inspired me to get my own landing page in shape. If you want to see it, it's at jessecreel.com.

    If I ever come into some money I might have to look you back up.
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  • Profile picture of the author benanderson
    I have just changed the top half of the landing page. I still need to do the bit after the main quote/callback box.

    I have changed the 'Get a quote' to 'Request a callback' service and a more powerful headline.

    https://www.ubie.co.uk/website-design-landing/
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  • Profile picture of the author DABK
    I like it more... still I question:
    What if I already know I need a 10-page site? Why do I want a callback, why can't I just buy the 10-page package and send you my info and colors I like and such?

    I don't like your colors...

    Colors are powerful... Did you know that wearing a blue suite increases your conversion rates (in-person selling) over any other color? Did you even wonder why McDonald's is going with red and yellow? (If you have not: red = excitement, yellow = fun).

    Look into what colors mean, how they help selling.

    By the way, you have one too many <strong> tags on your site, name of site... Open your site, look in the browser, you'll see <strong> Pay Monthly Websites.

    "We have worked on many exciting projects, for businesses across the UK. It doesn't matter if you're a startup or an established business - we will develop you an attractive website, that will get you more customers."

    Are you a startup? Our site will help you xyz.
    Are you an established business? Our site will help you increase xyz and get abc on top of that.

    It does not matter that you will develop a site I like... it matters that I get a site I like... Yeah, I know, it's saying the same thing, essentially. But the difference is powerful.

    Read Dan Kennedy's Ultimate Sales Letter... can be purchased on amazon.com. (I know, you're not writing a sales letter... But you're after the same goal, in writing.)
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  • Profile picture of the author tane
    It looks good, the best bet is to take some of the advice given and create a second page and run multivariate testing. Get a rotator app that splits up the traffic, I believe Google Experiments can do this for you if you're using adwords - not sure.

    You need to get some real customer data in there so you can refine and improve your pages.

    Good luck!
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  • Profile picture of the author hoangcf
    landing page
    I just think there's too much information on your landing page which is not always a good idea in my opinion.
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  • Profile picture of the author benanderson
    You guys have given me some great tips in the past and have helped me grow successful AdWords campaigns.

    I would be incredibly grateful if anyone could spot any potential mistakes or ways I can improve my landing pages further. I have put one of them below - the headline changes depending on the keyword.

    https://www.ubie.co.uk/cheap-website-design/
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  • Profile picture of the author jmjury
    If you don't mind me asking, what/who are you using to build the site?
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  • Profile picture of the author benanderson
    I have spent quite a bit on AdWords with now many conversions as of yet. Just wondering if anyone has any faults on my landing page?

    https://www.ubie.co.uk/cheap-website-design/
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  • Profile picture of the author Tirthankar
    Where are the reviews?
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    • Profile picture of the author benanderson
      Originally Posted by Tirthankar View Post

      Where are the reviews?
      There is a button on the side on the right.
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  • Profile picture of the author colorado1850
    My first piece of advice is to go look at what's already working.

    There's plenty of competitors out there in every corner of the world...and they all have landing pages that you can click through and study.

    Use a site like SpyFu to find the businesses that have been running Adwords ads for a while - you know they are probably making a profit if they keep running those ads - those are the landing pages you want to study.

    Next...

    I'm not too sure about the above the fold of ths landing page. The headline is not very compelling and the video is not telling me what to do or why I should care. So it makes the opt in a hard sell.

    If the user sticks around, they scroll down and see Features (not benefits).

    Next...

    I like that you decided on getting the visitor to take one action - opt in.

    Next...

    Dude! Get those reviews out of that gadget and on to the page.

    Next...

    A formula for the page might look something like this:

    Write a benefit driven headline (More cusomters, better ROI, etc) Alternatively, you could lead with a case study (either write about it or make a video) showing how you took a business who had this (before) and a budget of this, and turned it into this (after) and now they are very happy.


    Show the names of previous / existing customers (show images of the sites in a slider or just down the page (or you could use your video - but center it and make it bigger)

    Now show a couple of your best reviews.

    Qualify your customer - this is where you come right out and say who you will work with..."If your business has taken off but your website looks like it got left behind, then we can help." OR "Premium websites for businesses who prefer a predictable fixed monthly fee" - something that basically turns away anyone who doesn't fit with your business model...

    Your qualifications (mention awards, # of clients, process, etc )

    Benefits of the way you do things (this is a benefit driven version of what you have now as the features on your page)

    What to do next

    Why they should act now

    Why contacting you won't be a waste of their time

    FAQ (basically make a question out of each objection the visitor might have -
    -what happens after they contact you?
    -will they be hounded every day by salespeople if they share their email address or phone number?
    -how soon will you respond?
    -how long does it take to get a site done?
    etc.


    Hope that helps!
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    • Profile picture of the author benanderson
      Originally Posted by colorado1850 View Post

      My first piece of advice is to go look at what's already working.

      There's plenty of competitors out there in every corner of the world...and they all have landing pages that you can click through and study.

      Use a site like SpyFu to find the businesses that have been running Adwords ads for a while - you know they are probably making a profit if they keep running those ads - those are the landing pages you want to study.

      Next...

      I'm not too sure about the above the fold of ths landing page. The headline is not very compelling and the video is not telling me what to do or why I should care. So it makes the opt in a hard sell.

      If the user sticks around, they scroll down and see Features (not benefits).

      Next...

      I like that you decided on getting the visitor to take one action - opt in.

      Next...

      Dude! Get those reviews out of that gadget and on to the page.

      Next...

      A formula for the page might look something like this:

      Write a benefit driven headline (More cusomters, better ROI, etc) Alternatively, you could lead with a case study (either write about it or make a video) showing how you took a business who had this (before) and a budget of this, and turned it into this (after) and now they are very happy.


      Show the names of previous / existing customers (show images of the sites in a slider or just down the page (or you could use your video - but center it and make it bigger)

      Now show a couple of your best reviews.

      Qualify your customer - this is where you come right out and say who you will work with..."If your business has taken off but your website looks like it got left behind, then we can help." OR "Premium websites for businesses who prefer a predictable fixed monthly fee" - something that basically turns away anyone who doesn't fit with your business model...

      Your qualifications (mention awards, # of clients, process, etc )

      Benefits of the way you do things (this is a benefit driven version of what you have now as the features on your page)

      What to do next

      Why they should act now

      Why contacting you won't be a waste of their time

      FAQ (basically make a question out of each objection the visitor might have -
      -what happens after they contact you?
      -will they be hounded every day by salespeople if they share their email address or phone number?
      -how soon will you respond?
      -how long does it take to get a site done?
      etc.


      Hope that helps!
      Thanks very much for all your pointers. I have some more to make but did some changes to https://www.ubie.co.uk/pay-monthly-website-design/
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  • Profile picture of the author colorado1850
    Excellent! I think that is a big improvement. Love the testimonials and the recent projects.

    Here's what I would do next (if you're up for it):

    In your section 'Are you Looking for a website to supercharge ..." Change out the first and fourth bullet points to reflect what appear to be key elements of your business (according to your reviews)...make the first bullet about how easy you guys are to work with and the fourth bullet about your outstanding customer support.

    Next...

    Right after the Recent Projects, I would put a call to action - get them to contact you to take the next step.

    Next...

    After the CTA, I would go into either an FAQ style (or if that isn't a format you like) then just do a couple of sections with a heading that presents an objection they likely have and then your answer to it.

    then the price table
    then another call to action

    Hopefully that helps with conversions!
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  • Profile picture of the author bestprotrade
    Everything is perfect now
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