Have those placing PPC ads on google and FB seen improving or declining results?
When the 'personalized' ads were introduced some time ago I wondered how the policy might change results of ads placed.
My own 'customer experience' in the past few months made me think of the issue again. I don't know when I last clicked on a PPC ad - becuase every ad I'm seeing is for an item I've already purchased.
It seems the platforms adopted the 'personalized' and haven't moved beyond that focus - am I wrong?
If I search for and buy a dog coat - for weeks and weeks I'm shown ads for 'dog coats'. I bought two pair of riding boots on sale last month -and every site I bring up is advertising riding boot to me. I ordered 2 pair of a particular shoe brand and for a month have seen those same shoes in ads on my screen. The ad prices are double what I paid for the shoes (sale) - where is the benefit for those paying for the hundreds of ads I've seen?
I understand the 'idea' and related ads for a week is one thing - but this is MONTHS of ads focused on items already purchased. Where is the profit in that?
By now I would have expected the 'personalized' ads to have evolved into related ads. If I ordered a dog coat - I might want to see ads for dog food or dog accessories or dog agility equipment.
Riding boots? Why do I not see ads for grooming tools or riding accessories or riding gloves or helmets?
What I've noticed are Google and Facebook PPC (some may be PPI for all I know)....and I wondered if the decline in Adsense revenue might be connected to the focus on 'personalized' ads...and whether advertisers are being 'hosed'.
Can anyone explain the 'positive' of the personalized ads that go on and on - or why they haven't evolved into something more sophisticated?