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Google adwords, shall i pay 0.01 per click?

by Shanks88
1 replies
  • PPC/SEM
    • |
Whats the difference between 0.01$ and 0.50$ per click? i dont have a lot of budget, i want to run a ppc campaign for an affiliate link, is it worth it? what do i lose if i pay such an amount?
#001 #adwords #click #google #pay
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  • Profile picture of the author Tyler Carpenter
    Adwords and other ppc use an algorithm that engages specific ads in a bidding war before the search results appear (this all happens within milliseconds). The opposing ads are initially selected based on keyword relevance, search location, etc. As with a traditional auction, highest bid wins. In this example, the ad displayed is the ad with the winning bid.

    Now, that considered, you COULD theoretically get some impressions with a low bid ad, but that number would be negligible.

    $.50 click has a far greater chance of winning the display bid for a given search compared to ad that only bid $.01 per click. It should be noted that both figures are very low cpc's.
    Take my average cpc of $1.22, for example. I only get 20-30 impressions a day, with a CTR of 4.6%. Almost a buck fifty a day for one, maybe two measly clicks... you see how small bid ads end up collecting dust. Hope this all made sense, and good luck!
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