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How I can setup remarketing for particular website traffic?

by kayo2018
6 replies
  • PPC/SEM
    • |
How can I do remarketing only for those people which are coming from the particular website?

For example: In my analytics, I have seen that, from example.com site, I get good no. of traffic which is coming to my site.

Then, how can I do remarketing particular those people who are coming from the example.com to my site?
#remarketing #setup #traffic #website
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  • Profile picture of the author LucidWebMarketing
    Interesting idea but I don't believe that's possible. Remarketing lists are built based on actions taken on your site, such as visiting certain pages, not where they came from.

    The only way I can think of to make this work is some code that checks the referring site, redirects to a page (you'd need to create one page for each referring site) which could then be used for remarketing. I'm not a web developer so I'm not sure if this is possible.

    I also don't see where a remarketing strategy depending on where a visitor came from would be beneficial. It shouldn't matter but maybe you have some innovative idea in mind.
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  • Profile picture of the author Judey
    If you're using Facebook Ads to get traffic to your site.

    You can re-target people that recently visited your website.

    You have to place a pixel on your website, thereby fb will track website visitors.

    You can therefore , create a custom audience of people that visited your website recently and create a fb Ads re-targeting them.
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  • Profile picture of the author echelon
    You could add Facebook ads pixel to your site.Then create an audience in Facebook ads manager for people who visit your site.Once that audience is big enough,you could create a Facebook campaign targeting that audience with an ad of your choice.
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  • Profile picture of the author Steven of Polonius
    Judey and Echelon I think you guys misunderstood him. He's talking about isolating a specific audience based on the referring site they came from.

    I think LucidWebMarketing's idea was the closest you'll get.

    Question is, why do you want to isolate just that group? Are you planning on running a very specific promo to ONLY those people from that specific referring site?
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  • Profile picture of the author nikhil1108
    Okay Kayo,

    My understanding- You are running ads and on a particular website on which your ads are showing getting more clicks and hence more traffic and you want to promote a particular offer to them via remarketing. Right?

    I suggest, You run a dedicated campaign running ads on that website and add UTM code in the link.
    Then While creating a Remarketing Campaign you make that the URL contains = your UTM Values.
    This way you will be able to target such people.

    Otherwise, how are these people coming from a particular website to yours, please let me know?
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  • Profile picture of the author kayo2018
    Thanks nikhil1108 , Steven of Polonius , echelon , Judey & LucidWebMarketing for replying. You all are closet to my question. But still I dont get exact answer. I want to target only 1 website traffic through the remarketing.

    I guess in remarketing there is option selecting the referring site match. And based on that it will be possible to target specific website traffic. What do you say, guys? Am I right or not?
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