I have two adgroups on the google display network with two ads in each adgroup - for a total of four ads. Several keywords in each adgroup. I let them run for 10 days. My budget was set to $10 per day, but it only ended up costing me $11.76 because I only got 53 clicks and 4 conversions (sign-ups) in that time.
I got a total of 3153 impressions, and 53 clicks. And most of those are from two of my ads that are in the same adgroup with the same keywords. Does this mean that there just isn't enough website with adsense out there that have to do with my keywords? Or could something else be causing this?
It doesn't seem scalable - is this typical for the display network?