How Ad Schedule Works on Adwords

20 replies
  • PPC/SEM
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I have a very important question for all of warrior forum people. My question is that I am running a campaign for the United States. My Adwords Account Time Zone is
Time zone Asia/Karachi (cannot be changed)

If I am looking to use ad schedule for Time Zone of California. Will Ad schedule option will work according to my targetted location's time zone?
#adwords #schedule #works
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  • Profile picture of the author prsreek
    Ad schedules you set are based on your account's time zone

    https://support.google.com/adwords/a...%3Dfalse&hl=en
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  • If you want to your ad schedules in ad words account then you have to login your account and go to campaign management and go to below after that you can see ad scheduler and you will be able to set schedule.
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  • Profile picture of the author mostCPA
    Properly implemented ad schedules and scheduled bid adjustments can have a huge impact on AdWords campaign performance. If you follow ad schedule best practices you can net huge improvements, particularly in certain market niches.
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  • Profile picture of the author Jeny89
    if you Schedule your ads according to target location you get better result.
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    • Profile picture of the author Awais_Afzal1
      How to schedule time zone according to campaign targeting location? e.g. my account time zone is based on Pakistan standard time & campaign is for US customer based upon Los Angeles time zone.
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      Affiliate Marketing Step By Step in Pakistan
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  • Profile picture of the author Benz SEO
    While Creating a campaign set the targeting location
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  • Profile picture of the author swetha gowda
    Ad schedules are set at the campaign level and direct Google when to run your campaigns. Simply put, your ads won't run during times outside the range you specify. Ad schedules run on a weekly basis... so no you can't tell Google in advance to not run your ads on certain days of the year.

    You can set which days of the week you want to run your ads and start/stop times for each day. And, you can even set up multiple ad schedules for each day, e.g. Monday 7:00 AM - 11:00 AM and Monday 1:00 PM - 7:00 PM.
    Furthermore, you can set bid adjustments for each individual time block you create. We'll touch on how to implement bid adjustments a little later in this article.
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    • Profile picture of the author Awais_Afzal1
      Originally Posted by swetha gowda View Post

      Ad schedules are set at the campaign level and direct Google when to run your campaigns. Simply put, your ads won't run during times outside the range you specify. Ad schedules run on a weekly basis... so no you can't tell Google in advance to not run your ads on certain days of the year.

      You can set which days of the week you want to run your ads and start/stop times for each day. And, you can even set up multiple ad schedules for each day, e.g. Monday 7:00 AM - 11:00 AM and Monday 1:00 PM - 7:00 PM.
      Furthermore, you can set bid adjustments for each individual time block you create. We'll touch on how to implement bid adjustments a little later in this article.



      Thanks for your detailed response. I am wandering if you can tell me exactly what i am asking then it will be great pleasure for me. My account time zone is Karachi/Pakistan and I am running US based campaign for charter spectrum for pacific time zone. If i setup time schedule for my campaign how it will perform? Will it work according to pacific time zone or my local time zone?
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      CS2Q.co Call:00923227866668

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  • whenever you create an AdWords accounts, there are two things that you can`t change & that is time zone & currency. However, in order to schedule your add according to USA time zone, I would suggest you to convert that timing in India for example if it`s 2 Am in USA then what will be the timing in India? & run your add according to that. hope you got understand what I am trying to tell you?
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    • Profile picture of the author Awais_Afzal1
      Originally Posted by Techly Solutions View Post

      whenever you create an AdWords accounts, there are two things that you can`t change & that is time zone & currency. However, in order to schedule your add according to USA time zone, I would suggest you to convert that timing in India for example if it`s 2 Am in USA then what will be the timing in India? & run your add according to that. hope you got understand what I am trying to tell you?
      My account has been created according to Pakistani standard time and I am running a campaign as per Pacific timezone. There are 12 hours of difference between these 2 time zones. If there is 09:00 PM in Pakistan then there is 09:00 AM in California. As you said i did try to set campaign time zone according to 09:00 PM to 06:00 AM Monday to Friday Google didn't accept this setting.
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      CS2Q.co Call:00923227866668

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      • Profile picture of the author searchclick
        You may have to divide your ad schedule into 2 parts, one until midnight and one starting at midnight. 9pm-midnight, and midnight-6am for your example. Also note that the days of the week are a bit surprising, if you want Monday-Friday in California, that's Monday-Friday 9pm-midnight for you, but Tuesday-Saturday midnight-6am.
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  • Profile picture of the author stephenchong
    Ad Scheduler have a great impact on the Conversions. It is only possible when you carefully monitor the trend over few weeks using Google Analytics and then decide at what time you like to show your Ads. Generally during peak time the prices get increased and impressions decreases and so your budget is adjusted to take the leads. And for other time you can stop your ad to save money.
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  • Profile picture of the author acnescars
    Sheduleing according to your time zone always varies. So, you always get different traffic for every ads.
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  • Profile picture of the author Andrew Thames
    Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.

    There is no need of location and schedule bid adjustment or any keyword bid Because it ll restrict Target CPA Strategy.

    You would have to create two different campaigns with different time schedules. You can't schedule different in the same campaign for a different time
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  • Profile picture of the author Glennhiles
    There is no doubt that scheduling your ads will always differs. It totally depends on your location.
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  • Profile picture of the author Janvi Arora
    Since you have set up the account time zone to Asia/Karachi time, you must set up an ad scheduling based on that time zone itself. This is because the data that reflects in you AdWords account is shown according to Asia/Karachi time zone. But for your understanding, you can calculate the time difference between 2 locations manually to know how your account is performing.
    The other option you can use is to request Google for changing the account time zone. You can do it using a form. But remember that the time zone can be changed only once.
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  • Profile picture of the author PPC Papa
    Ad schedules are set at the campaign level and direct Google when to run your campaigns.
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  • Profile picture of the author HerbertMendez
    Ad schedules are set at the campaign level and direct Google when to run your campaigns. Simply put, your ads won't run during times outside the range you specify. Ad schedules run on a weekly basis... so no you can't tell Google in advance to not run your ads on certain days of the year.

    You can set which days of the week your want to run your ads and start/stop times for each day. And, you can even set up multiple ad schedules for each day, e.g. Monday 7:00 AM - 11:00 AM and Monday 1:00 PM - 7:00 PM. Furthermore, you can set bid adjustments for each individual time block you create.
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  • Profile picture of the author stephenchong
    Ad scheduling is set on your time zone. You can manage it by comparing both the time zones. So not a big deal.
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  • Profile picture of the author Martin smith
    Ad schedule works according to your location and time zone...
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