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Pay per Call

by offmarketinvestor
5 replies
  • PPC/SEM
    • |
Hello,

I am interested in googles pay per call.

Even if paid $30+ for a pre screened valid call it is worth it.

What i learned a long time ago, after chasing seo, social, articles, etc was to focus on pre-qualified leads that can perform into high ticket sales is where the big money is.

So instead of chasing every marketing option about i focused on P.P.C. then pay per lead.

it's going well.

But then i see a post about googles pay per call i think might this be another bow to add?

So do we set up the ad, put in pre qualifiers and a phone number and only pay when we get a phone call?

If that's the case it is ideal for me.

Any experiences with this? Are the phone calls of a high quality? (guess that depends on your ad?)

What is the typical cost and volume like?

I am not seeking high volume tyre kickers. I'd rather talk to one legit lead a week than 12 tyre kickers.

Anything to add?
#call #pay
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  • Profile picture of the author Awais_Afzal1
    Originally Posted by offmarketinvestor View Post

    Hello,

    I am interested in googles pay per call.

    Even if paid $30+ for a pre screened valid call it is worth it.

    What i learned a long time ago, after chasing seo, social, articles, etc was to focus on pre-qualified leads that can perform into high ticket sales is where the big money is.

    So instead of chasing every marketing option about i focused on P.P.C. then pay per lead.

    it's going well.

    But then i see a post about googles pay per call i think might this be another bow to add?

    So do we set up the ad, put in pre qualifiers and a phone number and only pay when we get a phone call?

    If that's the case it is ideal for me.

    Any experiences with this? Are the phone calls of a high quality? (guess that depends on your ad?)

    What is the typical cost and volume like?

    I am not seeking high volume tyre kickers. I'd rather talk to one legit lead a week than 12 tyre kickers.

    Anything to add?


    I have been working on pay per calls campaign since years. You cannot expect the good quality result at the initial phase. You have to spend some time to find out what works for you and what not. Then optimize it and scale it.
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  • Profile picture of the author offmarketinvestor
    with Google? Or do others offer it?
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  • Profile picture of the author DripRevenue
    I've been running Pay Per Call campaigns for years now. It's a very long-term, whitehat (in most cases, outside of the addiction niche), and scalable business model. Google's quality is good but don't forget Bing if you want some cheaper calls (forget about comparing it to Adwords volume, though).
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    • Profile picture of the author heffweizen
      Pay per call is a nice revenue stream. I think the best part about it is that it's much more stable than your regular Cpa offers. You don't have to tend to them as frequently in my observation.

      The quality is very high once you spend some money and optimize...

      Just my 2 cents...
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  • Profile picture of the author geoffcrain87
    Yes. It is worth it.

    Make sure you include an IVR to weed out bad callers. A lot of people just click on the first ad they see on google regardless if is related or not.

    Make it simple "Press 1 if you are looking for a new auto insurance quote". "Press 2 if you are an existing customer"

    Use the search term data and build out a large negative keyword list with it.

    As they mentioned above, it is a longer term play but once you have a optimized set of keywords the campaign is basically on auto pilot.
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