Amazon PPC - Which match-type should I choose?

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I am about to setup the PPC-Campaign for my first product.

I did a reverse-ASIN lookup on my top 3 competitors and pulled all the Keywords which they rank at position 10 or better. Now I got a list of about 250 highly relevant Keywords.

Should I put all of them into a manual-exact Campaign? Since I know that my competitors are generating most of their sales over these exact keywords, it should not be necessary to use phrase or even broad, right?

I appreciate any input.
#amazon #choose #matchtype #ppc
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  • Profile picture of the author Asector
    Amazon PPC is not cheaper like Adwords. So, to gain in business you must work with your buying keywords first. Hire somebody who're expert in keyword research & dig your best buying keywords based on your product. Also, keep spying your competitors. You should choose some best competitors who're doing well & around you.

    You must choose Exact(70%)/ Phrase (30%) for the keywords match. Don't use Broad, they will send you wasted traffic but at cheap. Hope helped you!
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