Out Rank Competitor on Google Adwords

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I'm reselling this widget, placed ads on Adwords and they'd been working well.

Recently a new company, who sells the same widget under a different brand name, are bidding for my same keywords.

Looked at the overlap rate and it's about 20%, not bad, but I hate paying for an ad where another company is selling the same product. If they visit both our sites, they will only buy from one, and I've seen my conversion rates or keywords we both bid on drop.

I want to focus my budget on conversions. Should I keep my faith in max conversion bid stredgey (maybe Adword will learn that my Coversion rate is lower when I compete with this company) OR should I turn it to manual bid and just make sure my keywords are high enough to get 1st position.
#adwords #competitor #google #rank
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