I own a sign shop, and have been running some Image Ads on the the Adwords Display Network, and my target area is around 10 miles around my shop.
The existing image ad I was using had a CTR of .46% and a CPC of $0.52
My new image ad has a CTR of .66% and a CPC of $0.71
The CTR is up .20%, which I believe is a good thing and proves that my new ad is working.
However my CPC is also up by $.19 which is a bad thing
Anyway, my two questions are:
1. Is this normal for an ad that has been running for 2 weeks? I would have thought that a higher CTR, would have equated to a lower CPC
2. Should I just focus on designing ads that get the highest CTR, and the CPC will ultimately take care of itself, or is there something I'm missing?