[fb ads] Bigger audience vs splitting into smaller specific audiences

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  • PPC/SEM
  • |
Let's say I have an audience of 120 000 for country A and 150 000 for country B.

Would it be more optimal to keep two separate ads sets for each country or put them together ?
Meaning targeting A+B with an overall audience of 270 000.

I've heard having bigger audiences initially is better for fb to get as much data as possible and optimise properly.

How small is too small ? Anybody got success with targeting audiences < 100 000 ?
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