4 replies
  • PPC/SEM
  • |
Hi Guys

I have thousands of long tail keywords in my PPC account but 90% of my traffic comes through my 2 keyword phrase match keywords.

Would I be better off pausing these so that my long tails show and then I will have better data on what is actually converting .

Seems obvious but not sure if it will affect the traffic Im currently getting ?

Any help welcome .
#basic #ppc #question
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  • Profile picture of the author Venkatesh Katta
    Just pause the remaining keywords and look for results and if they are promising then you have to rethink about what keywords you can put . Just check how much they are promising . This will be a new thing to do just do it and you will know the results in one week itself.
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  • Profile picture of the author Janvi Arora
    You should not pause the keywords which are getting traffic for your PPC campaign. Rather you should check if those keywords have a good conversion rate or not. Also pause the keywords which are not performing or try to change the ad copies for non-performing keywords. If your are getting traffic but not converting, try and test another landing page with SEO optimized and keyword rich content.
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  • Profile picture of the author ModernStreaming
    don't pause your 2 phrase conversion keywords.. but you can play with those long tail keywords to get results.
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    • Profile picture of the author savyeman
      Originally Posted by ModernStreaming View Post

      don't pause your 2 phrase conversion keywords.. but you can play with those long tail keywords to get results.
      You can pause your keywords but I would pause them slowly. You can pause 25-50 keywords a day or so. What happens is if you pause thousands of keywords Google will think something is wrong and may stop the campaign. It will take you some time for the campaign to begin running back to normal again.
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