When Should I Pause My Ads, Keywords...

by c3414
3 replies
  • PPC/SEM
  • |
Hello everyone,

I'm currently running a PPC campaign...

I'm trying to figure out when I should pause my ads and keywords.

I realize it's important to split test, so when should I add new ads, keywords, and pause the ones currently running?

Thank you
#ads #keywords #pause
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  • Profile picture of the author c3414
    Originally Posted by c3414 View Post

    Hello everyone,

    I'm currently running a PPC campaign...

    I'm trying to figure out when I should pause my ads and keywords.

    I realize it's important to split test, so when should I add new ads, keywords, and pause the ones currently running?

    Thank you

    During my research I discovered the A/B split test calculator. This will definitely help me determine when I should pause keywords.

    I'm still not certain when I should pause keywords that are not generating sales. How much money should I spend on each keyword before I pause it? Would 2x the payout be enough?
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  • Profile picture of the author smkghosh
    I would suggest you to try atleast 15 days for your test.Google also released new responsive search ads which make the task more easier.
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    SEO & Blogger at Tekkibytes

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    • Profile picture of the author c3414
      Originally Posted by smkghosh View Post

      I would suggest you to try atleast 15 days for your test.Google also released new responsive search ads which make the task more easier.
      I forgot to mention that I'm working with Bing Ads.

      What would be the max I should spend per keyword during the 15 days? Assuming I get no conversions.
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