Help with a Google Ads Campaign I'm running

9 replies
  • PPC/SEM
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Hi there,

Would really appreciate some advice.

I've been running a Google Ads campaign for a local construction business for about three weeks. I have one campaign, 8 ad groups, each with specific keywords associated with that ad group.
The budget is $600 a month.

The campaign has had the message 'limited by budget' for the majority of this time. I have split the campaign so that there are specific targeted keywords associated with each ad group as well as ads that contain these keywords.

The results I'm getting are: 2000 impressions, 60 clicks and 0 conversions. Could anyone offer some pointers or a checklist of what I'm most likely doing wrong?

Some of the ad groups don't have 3 ads in them. Should I add more ads?

I know the landing pages aren't of the highest quality and so I'm already working on fixing these, but if there's any thoughts on where I might be going wrong within Google Ads that would be much appreciated.

Thanks
#ads #campaign #google #running
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  • Profile picture of the author Digitalmath
    Hi Elena,

    First $600 per month means $20 per day what you have to run this campaign. So you are already tight on budget.

    Check device traffic and check Heather your landing page is properly mobile optimized or not. If not reduce the bids on mobile and tablets.

    Second, what a conversion mean to you it will be either form filling or a call. If you count a call as conversions then try to run call only ads.

    Third, try to optimize your keywords and include long tail keywords. Also, check with your negative keywords

    Fourth, check what competitors are doing and try to plan something accordingly

    Fifth, check whether you are running any RLSA Campaign or not.

    Sixth, try to play with ad schedule

    Seventh, you can also check with Google local service provider ads. (I can be wrong here with the name) so best to Google it.

    Hope this will help
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    • Profile picture of the author Elena Base
      Thanks for the advice. Much appreciated. Could you expand on the RSLA a little more? Thanks
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      • Profile picture of the author EsferaSoft
        Originally Posted by Elena Base View Post

        Thanks for the advice. Much appreciated. Could you expand on the RSLA a little more? Thanks

        Hello Elena Base,

        RLSA represent to "remarketing lists for search ads"


        At the point when individuals leave your site without purchasing anything, for instance, remarketing records for inquiry advertisements causes you to interface with these potential clients when they keep searching for what they require utilizing Google Search. You can set your offers, make advertisements, or select catchphrases remembering that these clients have recently visited your site.
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  • Profile picture of the author Digitalmath
    Please neglect typing error it's my phone mistake
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  • Profile picture of the author amyleah
    Yeah I totally agree with Digitalmath. Also I recommend to run mobile based ads more rather than desktop based ads.
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  • Check your daily budget for each ad group. Also try raising your bids to see how it performs, but monitor it closely.


    Personally, I don't do more than two ads in an ad group so that I can split test and tweak. (But that's just me)


    Tweaking your ads will affect your impressions and your CTR, but you MUST take care of those landing pages asap if you want conversions.


    Also, you may want to replicate your efforts on Bing. With less traffic than Google, your budget will go farther giving you the ability to play around and tweak aggressively. Once you figure it all out, you can throttle it up on Google.


    -Scott
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    Don't let Internet Marketing overwhelm you... let's take the journey together! Build Money Machines!
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  • Profile picture of the author croe
    Check your Search impr. share and avg. pos. That needs to be as close to 100% as possible and avg. pos. should be near 1.

    Also, I would definitely set up an experiment right away on the campaign if you aren't already running Google's responsive search ads. You need to be cutting out ads that don't perform well based on CTR and conversions.

    Do keyword insertion as landing page relevance would not really be high enough otherwise. And make sure the landing pages are top quality.

    Lastly, you need to be re-targeting. Ads rarely drive conversions directly unless they are lead campaigns.

    Go for the re-targeting ads with 60% of the budget.
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  • 1- Check Your keywords Volume on location wise
    2 - Check your search term
    3 - Check your keywords quality score
    4 - check your position of your keywords
    5 - check your competitors what they are doing on their ad copies
    6 - check your call to actions
    7 - Create RLSA option
    8 - Check your campaign setting
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  • Profile picture of the author savyeman
    Hi Elena,

    I'm a Google ads expert. However, it's difficult to tell what the exact problem is without looking at your campaign. However, base on the information you provided you've had 60 clicks and no conversion is definitely saying something.

    It could mean your campaign is not relevant enough. The way you make a campaign relevant is by adding negative keywords. Nevertheless, you have 2000 impressions and 60 clicks so your text ad may not be relevant enough either.

    In addition, your keywords may not be commercial intent keywords. Keywords that show buyer intent.

    This is what I would do:

    I would make sure my keywords show commercial intent for example,
    contruction (city name), construction alabama, And use match types that can cover all angles like broad match modifier.. ex: +construction +alabama, ect

    With your text ads make sure you write them correctly for example;

    Text ads:
    Product + Benefit + Call-to-action -Headline
    Product + Benefit + Call-to-action -description

    make sure your location is right, you have specific cities they want business from.

    And also make sure your settings are correct as well


    Originally Posted by Elena Base View Post

    Hi there,

    Would really appreciate some advice.

    I've been running a Google Ads campaign for a local construction business for about three weeks. I have one campaign, 8 ad groups, each with specific keywords associated with that ad group.
    The budget is $600 a month.

    The campaign has had the message 'limited by budget' for the majority of this time. I have split the campaign so that there are specific targeted keywords associated with each ad group as well as ads that contain these keywords.

    The results I'm getting are: 2000 impressions, 60 clicks and 0 conversions. Could anyone offer some pointers or a checklist of what I'm most likely doing wrong?

    Some of the ad groups don't have 3 ads in them. Should I add more ads?

    I know the landing pages aren't of the highest quality and so I'm already working on fixing these, but if there's any thoughts on where I might be going wrong within Google Ads that would be much appreciated.

    Thanks
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