Feedback on my Google Ads landing page for a freelance marketer

8 replies
  • PPC/SEM
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Hi,

Could I get some feedback/critiques on the quality of my landing page template? It's for my freelance marketing company aimed at local businesses in my City.

It would sit on my homepage which offers a more detailed explanation as to my background and testimonials etc.

Any thoughts on what to change or improve would be much appreciated.

Link: https://i.imgur.com/xPVkOeb.jpg

(I've kept some details/images anonymised, but you'll hopefully get the idea).

Thanks,
#ads #feedback #freelance #google #landing #marketer #page
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  • Profile picture of the author Brent Stangel
    I would leave off the price. Demonstrate your value before you mention a price.

    Some people will see the price and bounce because it seems like a lot of money and they are unaware of exactly what you can do for that amount.

    After you walk them through exactly what they will get and maybe how your price compares to others, they may see it as a much better expenditure.

    Of course, this is just opinion and you may consider testing with and without.

    Other than that I can't see much wrong with your page.

    Brent
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  • Profile picture of the author fastmover
    Originally Posted by Elena Base View Post

    Hi,

    Could I get some feedback/critiques on the quality of my landing page template? It's for my freelance marketing company aimed at local businesses in my City.

    It would sit on my homepage which offers a more detailed explanation as to my background and testimonials etc.

    Any thoughts on what to change or improve would be much appreciated.

    Link: https://i.imgur.com/xPVkOeb.jpg

    (I've kept some details/images anonymised, but you'll hopefully get the idea).

    Thanks,
    remove fee, otherwise ok, but a bit short on details... prob it is on other pages
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  • There isn't enough content. I would add some case studies and client testimonials. I don't see anything on your page that substantiates your claim of being a marketing expert, and that's going to be really problematic when you're targeting cold traffic. People aren't going to take your word for it - they need to see proof.

    The design also needs more of a personal touch. The whole thing looks bland and forgettable with all the stock images being used. You said you'll be targeting local business in your city - EMPHASIZE that. Let people in your city know that you are speaking directly to them and nobody else. I can't even tell what your city is looking at this page.

    Hope that helps in some way. Good luck.
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  • Profile picture of the author dburk
    Hi Elena,

    I see lots of room for improvement.

    Let's talk about some common issues that I see a lot of marketers make.

    Why Use A Custom Landing Page?

    Designing a page that focuses all the user's attention on a single compelling ideal, and call to action, we can dramatically improve conversion rates. While I can see that you attempted to do that with this page design it does contain some common issues that could easily be fixed.

    Attention Ratio

    The more alternative actions you provide on your page the more likely users are to take at least one of those alternative actions, rather than the most desired action (your primary objective). You can improve the Attention Ratio of your page by removing navigation menus and social links, especially at the top of your page. When the only action available is the primary objective users are more likely to take that desired action. Improved attention ratio leads to higher conversions.

    Visual Hierarchy
    Use visual hierarchy to guide your users through a clear sequence of messages. Your page does seem to do this for the most part, except where it counts the most, at the very top of the page.

    It makes since to a business owner to put the name of their business, or their logo, at the top of the page so it is the first thing user's see. However that doesn't make sense to a user unless they are shopping for a brand name.

    Brand first only helps you if your brand is widely known already. Place you message before your logo, especially if most people will not instantly recognize and associate your brand with quality. If your company brand is not already a household name in the mind of most visitors then you are putting the cart before the horse.

    Headlines
    David Ogilvy used to say "put 80% of you time into writing your headline" because it doesn't matter how compelling the rest of your sales copy is if most people never read past the headline. It's the most important element on the page, it should be the first thing people see, the first thing people read, and it's primary purpose is to compel people to read the next line.

    Use headlines that make a bold statement, or asks an intriguing question. Keep it pithy rather than verbose. Make it value centric rather than action centric.

    Try a shorter headline that makes the same point (i.e. Looking For More Sales?)

    What's In It For Me?
    Talk less about yourself and more about what your audience values.

    Try a subheadline that focuses more on value and less about yourself.(i.e. Marketing Agency Expertise At A Fraction Of The Cost)

    Replace phrases like:
    "Hi. I'm Alice.."
    "I provide..."
    "find out how i can..."

    Those phrases could come across as self-centered and may not help your readers relate their own needs and desires to your offer. Instead talk about your audience, don't be afraid to use a 1st person voice from the reader's perspective. Read up on John Caples who pioneered this highly effective copywriting approach many decades ago.

    Be Specific

    Tell user's exactly what you want them to do, and why they should do it, and why now. Be direct, be clear, be specific.

    HTH,

    Don Burk
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  • Profile picture of the author paidant
    If I was a client I might want to learn about your expertise or a few portfolios. You can definitely have Fee in your website because it is what the majority of the potential clients will look for in the first place. But you should at least share something about what it includes (the services for that price).
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  • Profile picture of the author Marty Foley
    Hi Elena.

    Opinions and feedback can be a good starting point (and you've gotten some good feedback here), but can at times hurt conversion rates rather than help them, and lead you in the wrong direction.

    That includes any of our own opinions which aren't evidence-based, which can sometimes be wrong -- DEAD WRONG. Even opinions of a target market can be wrong or misleading because people's words don't always harmonize with what they actually DO.

    The most important "votes" are those of your targeted prospects, and they vote most accurately by their actions (by buying, opting in, etc.).

    The better approach is to put any opinions or feedback to the test before the ultimate "court of last resort", your target market.
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