PPC ad groups and budget question

7 replies
  • PPC/SEM
  • |
Hello everyone,

newbie here, so i hope my questions are not too stupid.

I just finished my Ads learning courses and i am in the planning mode of my first Adwords campaign.

My first problem is segmenting my ad groups, i don't know weather i should segment them according to types or similar searches.

Specifically, i am planning on selling mobility scooters.

Should i divide them into following ad groups:
-3 wheel mobility scooters
-4 wheel mobility scooters
-Heavy duty mobility scooters
-Lightweight mobility scooters

Or should i divide them according to similar searches:
-Mobility scooters
-Senior scooters
-Handicap scooters
-Power scooters
-Disability scooters

My campaign template currently includes the similar searches ad groups, 5 ad groups total with an average of 5 keywords/adgroup and 4 different adcopies/ad group.


My second problem is planning the financial part of my campaign. Since my avg. PPC is around 1.5$, i am worried about my 300-400$/month budget.
I am trying to decide which strategy would be the best:

1. Should i include only the most specific keywords that are at least expected to get a higher conversion rate and then gradually broaden my search?
2. Should i start the campaign with lower budget -150$/month, just to get data, that will give me some level of insight into the performance of my ads and then focus only on the best performing keywords and increase the budget?

If anyone has an alternative strategy suggestions i will be happy to hear them, like i said i am a complete beginner in adwords.

I am trying to understand which way will give me best results without wasting too much time and money, because i assume that if i do enough research before the actual campaign start i can avoid some unwanted results...
#budget #groups #ppc #question
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  • The ad groups should be divided according to the product usage or market. You should start with small budget for each ad copy for a few days and eliminate those ad copies or ad groups that are not performing well. Choose the keywords that are most relevant to the product usage which can give higher conversion.
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    • Profile picture of the author Fresh AF
      So i should divide them into different kinds of scooters?

      What is your opinion on SKAG? Many people say that this is the optimal strategy, but on the other hand, having multiple KW per ad group makes your quality score higher and easier for you to find the best performing ones. i am still considering which option is better...
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      • Profile picture of the author tryinhere
        Originally Posted by Fresh AF View Post

        having multiple KW per ad group makes your quality score higher .
        ? how is that so ? how does a number of keywords in ad group improve quality score ? you onto something new ?
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        • Profile picture of the author Fresh AF
          what i meant to say, i read that having multiple keywords that have the same theme-central keyword inside of an ad group, makes your qs higher because of congruency.
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          • Profile picture of the author tryinhere
            Originally Posted by Fresh AF View Post

            what i meant to say, i read that having multiple keywords that have the same theme-central keyword inside of an ad group, makes your qs higher because of congruency.

            it does ? you read that ? was that published by google or an authority on adwords ? or a dood over at fiverr.com ?


            Some how I think you might be on the wrong train. lets think about it.
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      • SKAG is for one keyword per ad group, but you are allowed to include multiple match types of that one keyword in that specific ad group. Not only it will make the split testing easier, it also improves the CTR and quality scores.
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        • Profile picture of the author Fresh AF
          thank you for clarifying, i thought that SKAG meant that its only allowed to have 1 keyword per ad group, without any other combinations.
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