Landing Pages and PPC

4 replies
  • PPC/SEM
  • |
Hi, I was wondering how single page landing pages worked with the big PPC networks like Bing and Google Adwords. I plan to create some simple webpages to promote CPA offers and wanted to know if I would be better off using a smaller but reputable ppc network since I believe the bigger ones want you to have more content or pages on a website.

Also, which other networks do you guys recommend besides Google Adwords and Bing?

Thanks in advance
#landing #pages #ppc
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  • Hello,

    If you are working with a budget try this:

    1) Research the sites you have in mind and see what their ratings are.

    Tip:
    Read the 1 or 2 star reviews first then the 5 stars.
    (I do this to see if their are actual legitimate concerns when people go to buy its services)

    You'll be surprised how a sites reputation can be diminished because users give 1 or 2 star ratings for something really ridiculous.

    Ex. "I got a bunch of visits and clicks but not one sale! so I'm giving this site a 1 star rating"

    This is a pointless review because most traffic sites are mainly meant to bring awareness the sites you pay them to send traffic to"

    2) Research what the price per click is AND what the price for bulk clicks are (usually the bulk click are a better buy).

    3) Finally, once find the network that you feel is affordable, make sure to use the sites filters to target only the audience in your niche.

    One awesome site I use is

    Since you are looking to bring awareness to CPA offers:
    - Provide your email (this is for special offers the site or sellers give)
    - Next, Click on the Find Seller tab
    - Use the advanced filter to see sellers who's lists deal with the "finance" category.
    - I just found 244 sellers dealing with that key word I see some CPA mentions.

    You can find 100 clicks (minimum amount to start with) for under $50

    - Then you have the option to have that seller write an email to their list (no added cost) and give then your URL

    OR

    Create your own email and provide you URL in the message.


    But the key is to research the networks your thinking of using.


    As far as your landing pages for Bing and Google Adwords, you just simply provide your site's URL while setting up the ad.
    when they see that ad, they'll clicks, and get sent to your landing page.

    That's it!

    I hope this was help full!
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  • Profile picture of the author rotansharma2
    Landing page: Definition. The webpage where people end up after they click your ad. The URL of this page is usually the same as your ad's final URL. For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad.
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  • Profile picture of the author stephenchong
    Well landing page has a huge impact on your Ad ranking, A Well laid out design and page content will increase the quality score and increase the ad ranking. If you have a website for you product then I recommend you to link those pages which will provide more trust to your ad rather building a single landing page.
    The other networks you can use are
    AdRoll
    Facebook Ads
    BuySellAds
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  • Profile picture of the author fastmover
    Originally Posted by mekap04 View Post

    Hi, I was wondering how single page landing pages worked with the big PPC networks like Bing and Google Adwords. I plan to create some simple webpages to promote CPA offers and wanted to know if I would be better off using a smaller but reputable ppc network since I believe the bigger ones want you to have more content or pages on a website.

    Also, which other networks do you guys recommend besides Google Adwords and Bing?

    Thanks in advance
    Not a good idea. Adwords pointing to a good quality website, and relevant page, will be way more effctive, much cheaper. This issue with content etc, must be done: no pain - no gain!
    Sorry to sound "negative" I just wish you to succeed whatever you do, but please prepare your basics before spending on Adwords
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