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How to increase conversions on Adwords

by martworld
40 replies
  • PPC/SEM
    • |
Looking for ways to increase conversions with adwords.

How many sales/conversions do you get per 100 adwords targeted clicks?

Please advice.
#adwords #conversions #increase
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  • Profile picture of the author shinwari
    Its totally depend upon business nature.
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    Ishaq Shinwari
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  • Profile picture of the author mrvm1
    can u give us more information so we can help u ie what vertical are u talking about ? your question is too broad and difficult to answer
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  • Profile picture of the author LucidWebMarketing
    Assuming proper keyword targeting, conversions are more a factor of your landing page. You can have the most relevant keywords possible, great compelling ads, but if your page doesn't convince to buy, you'll have low conversion rate. Think of this extreme: a great campaign and everything done right but going to a blank page will result in a 0% conversion rate. It's not a question of improving Adwords itself for a better conversion rate, it's improving your landing page. You have to look at both sides of the equation.
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  • Profile picture of the author Radhika Shah
    Display advertising, you can target relevant websites to show your ad on. This way you can target super specific people with demographics and interests that match your services or products.
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  • Profile picture of the author John Aeliya
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    • Profile picture of the author tryinhere
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      • Profile picture of the author Frank Donovan
        Originally Posted by tryinhere View Post

        why if we are going to rebuild a "great forum" are we allowing it to be flooded with sheite / fake rubbish, one may ask, a blind man can spot this why cant the powers be eyes wide open ?
        Also, that member was posting from Pakistan and listing his location as UK. The post has been deleted - you might want to erase the quote from your post.

        Please report any similar posts (using the red triangle) rather than just post in the thread - the mods will see the report and take any necessary action. Thanks.
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        • Profile picture of the author tryinhere
          Originally Posted by Frank Donovan View Post

          Please report any similar posts (using the red triangle) rather than just post in the thread - the mods will see the report and take any necessary action. Thanks.
          .
          Already do this on a regular basis, this person was was spotted days ago as a fake and nothing was done about it. cheers Pete
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          .

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  • Profile picture of the author Outreach Xpert
    Here is the top Five tricks to increase Conversion on Adwords:
    • Include as few fields as possible.
    • Add a guarantee.
    • Use tangible action verbs.
    • Use testimonials.
    • Clearly, state the benefits of your product or service
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  • Profile picture of the author hynds
    The CR relates to many factors on your website such as UI/UX, content, target audiences, schedule time, bidding strategy, budget,...So you need to classify and clarify which factors impact the CR and then optimize it.
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  • Profile picture of the author FrazeTowne
    Doubling or increasing the conversions for PPC ads is probably the reason why we invest so much into adwords. One of the best ways to do so is writing killer ad copies and aligning them with the landing pages. Along with using negative keywords simultaneously with exact match keywords.

    Try A/B split testing with these approaches and look for the changes.
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  • Profile picture of the author Aria Amin
    your question is broad and you should add some details to your question to receive better solutions.
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  • Profile picture of the author aniqua naaz
    Most important tips for improving your conversion rates are to:
    1. Stay focused on your goal.
    2. Be relevant.
    3. Align your ad copy and landing page.
    4. Optimize your landing page.
    5. A/B test each element of the campaign.
    6. Experiment with keyword matches to find what works best for you.
    7. Focus on improving your Quality Score.
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    • Profile picture of the author Enlightenme
      I think #2,3, & 7 only directly impact the clickthrough rate and not necessarily the conversions rate. Are you including these because it will attract a more appropriate traffic to your landing page? Am I missing something?
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  • Profile picture of the author webexpert2016
    It mostly depends on your keyword and nature of business
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  • Profile picture of the author KCHere
    The average number of conversions per ad interaction vary from business to business. To measure your conversion rates, you should use conversion tracking in your account and utilize it to take genuine advertising decisions.

    If you want to increase conversion rates of your ads then you should do the following:
    • Optimize your landing page regularly
    • Align adcopy with landing pages
    • Organize keywords under effective keyword group & target small ad group.
    • Follow a customer focused approach to convey the right message to the right audience at the right time.
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  • Profile picture of the author noname7519
    it's totally different with a nich or not
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  • Profile picture of the author mikewfs
    i would like to suggest please create conversion funnel to track & increase the conversion rate.

    Regards
    M
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  • Profile picture of the author Rob Dean
    As per my knowledge, the best way to increase conversion is streamlining your workflow to enable you to maximize opportunities. Rather this, I would suggest you to try OptiMonk as it's an extremely powerful conversion optimization tool.
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  • Profile picture of the author Marty Foley
    Originally Posted by martworld View Post

    Looking for ways to increase conversions with adwords.
    What is / are the main conversion goal(s) of your Adwords campaigns? In other words, what are the most important actions you want visitors to take on the website?

    As another poster suggested in this thread, if you can give more specific information we can be better equipped to offer suggestions to help you increase Adwords conversions.

    ~ Marty Foley
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  • Profile picture of the author vinoth jose
    Keyword Targeting
    Landing page optimization
    Increasing Quality Score

    Are some common tips.

    But In some cases I am following all but not getting result. I am struggling with some problem. I am not able to find the problem, If any thing special in adwords plz text me
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  • Profile picture of the author pramodtapu
    Use Negative keywords and use ad extensions
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  • Profile picture of the author amarmajhu
    Track Your Conversions.
    Keep Testing (A/B Split Testing) To enhance your conversion rate,
    you need to keep testing different elements on your website, especially on your landing page. ...
    Align Ad Copy with Landing Pages
    Improve Your Click Through Rate
    Use Re marketing
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  • Profile picture of the author jefrin adams
    Depend on your website
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  • Profile picture of the author sdentrepreneur
    Connect Adwords to Google Analytics and Set Conversion Goals. It's what the professionals do. ;-)
    #justsaying
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  • Profile picture of the author Medon
    Conversions depend on the number of factors. Top on the list is the landing page. So it is prudent to ensure that the page is convincing. If it is not, the rate will remain low even if the targeted keyword is proper. You must also try to up the campaigns and target quality traffic.
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  • Profile picture of the author HarveyEdward
    I will suggest improving you, your add Quality Score. it will help increase leads and decrease cost.
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  • Profile picture of the author peter42here
    Looking for ways to increase conversions with adwords.

    How many sales/conversions do you get per 100 adwords targeted clicks?

    Please advice.
    In my experience, it depends on the season. I have a small travel booking website which focuses on local tours.

    In the peak season, I see a good percent of conversion and in the off-season, I lost money in AdWords without any conversion. It is not because AdWords is useless, but no one wants to visit places in monsoon flood season.

    So my experience tells AdWords conversion has an effect on the season if your business is related to travel.

    Another advice is to make the landing page very user-friendly and gives the visitor a killer offer. Many websites provide similar offers. We should try to give the visitors a better one.
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  • Profile picture of the author Sleekinfosolutions
    Hi,

    Tips to increase your Adwords conversions are:
    1. Do remarketing
    2. Use negative keywords
    3. Improve your website CTR
    4. Do A/B split testing
    5. Add ad copy with landing pages
    6. Leverage social proof
    7. Optimize your quality score
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  • Profile picture of the author Igor Vst28
    Definitely depends on the product that you advertise.

    But just follow the simple rule - target your maximum cost per conversion that you are ready to pay and adjust. It varies very much - if you're selling pizza delivery, obviously you're not ready to pay for click as much as you would if selling yacht charter , right?

    CTR is not so important, compared to the quality of clicks that ultimately increases probability of conversions. So focus to get relevant clicks, not to get high CTR AND as many clicks as possible. You could profit even with low CTR, (1-3%), if those clicks are relevant enough.
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  • Profile picture of the author deavidwelson
    Ad extensions are a fantastic way to improve conversion rates and click-through rates on AdWords. Even Google has shown that site link extensions will increase your CTR by 10-20% on average. Call extensions increase conversions by 10%, too.
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  • Profile picture of the author samkhan
    Improve your quality score it will impact on your conversion rate. Really, the most important factor is that keywords or key phrases play important role in conversion.
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  • Profile picture of the author Wrario
    You should give more information about your business so you can get better advice.
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  • Profile picture of the author AT vistas
    Following are the ways I use to increase conversions for clients:
    1. Check List on the Adwords:
    • After making sure about the basics for increasing the conversions such as the quality score for the ads, best landing page experience, converting description. It is best to create a lists of audiences and start re-targeting.
    • Change the bid strategy to manual CPC or maximize conversions or Target CPA. Maximize conversions or Target CPA requires some past data and conversions (Takes from conversion tracking you created) to get the best results. These are the strategies designed specifically for conversions.
    • Now the system knows what kind of audience to target as per your data. It's the best time to work on the keywords. Keep only those keywords which are converting. Use a combination of different match types- Broad match modifers, phrase match, exact match.( Remove all the broad match keywords).

    Next question: "How many sales/conversions do you get per 100 adwords targeted clicks?"
    Totally depends on the niche. On an average I've seen 1-2% if the campaign & budget is set up correctly.
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  • Profile picture of the author jhon stacol
    Try to include more fields, add a guarantee, use tangible action verbs, also clearly, state the benefits of your product or service.
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  • Profile picture of the author SignalsRocket
    If you're getting people to click your ads that's half of the job done. Then it all depends on the landing page if it is convincing and credible, it should be easy to navigate and have the least amount of steps for the user to be able to complete payment. This is a generalization, so please provide more details about your niche, landing page etc, cause these factors play a big role on the outcome.
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  • Profile picture of the author max5
    Google Ads is simple. If you want to improve something first thing you need to do is to split your goal to smaller goals. FOr example, in order to reduce CPA, you need to reduce CPC, in order to reduce CPC you need to improve Quality Score, in order to improve QS you need to improve your Ad CTR, in order to improve CTR you need to test different ad copies. This is just one way of doing it.

    The other is to improve Conversion Rate. TO improve CR (after a user has landed), you need to improve your Landing Page and your offer. And so on and so forth.
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  • Profile picture of the author savidge4
    Originally Posted by martworld View Post

    Looking for ways to increase conversions with adwords.

    How many sales/conversions do you get per 100 adwords targeted clicks?

    Please advice.
    The #1 thing you can do to increase conversions with adwords is create a keyword specific landing page for each and every keyword. It has been tested and proven time and again a landing page that contextually matches the ad out performs one that does not.

    Example: "Mens Weight loss" is the keyword, and has the term in the Ad text, and your lander in the header states "Mens Weight Loss" and there is an image of a fit guy.

    a Bad Example: "Mens Weight loss" is the keyword, and has the term in the Ad text, the header on the lander says "7 steps to weight loss" and there is an image of a woman.

    How many conversions.. most don't like the answer but 3% should be a MINIMUM. I am not about to say each and every campaign is like this, but I have had an instance or 2 that the Ads were getting 30% purchase conversions.
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  • Profile picture of the author Stephen Paul
    The first thing that you should check your landing page, if it is convincing and credible, it should be easy to navigate. Also, Focus on quality and relevant ads for your target audience. You can also use some negative keywords. These are the basic facts to get conversions in Adwords.
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  • Profile picture of the author Umair Ahmad
    You can increase your conversion by following these tips:
    • Focus on quality and relevant ads for your target audience.
    • Organise your ad groups.
    • Pay attention to your ad copy.
    • Keep your Adwords profile organised.
    • Focus on the right keywords.
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  • Profile picture of the author DharmaDev
    First of all you must do research and identify the right target audience. Then, create an attractive content page that will benefit the target audience. Then, plant a Google tracking pixel on the page. Then drive social media and SEO traffic to the content rich landing page. Once you have collected your custom audience and lookalike audience data, then launch your google ads campaign to a presell landing page.
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  • Profile picture of the author iboomz
    Originally Posted by martworld View Post

    Looking for ways to increase conversions with adwords.

    How many sales/conversions do you get per 100 adwords targeted clicks?

    Please advice.
    If your campaign is well optimized, a good landing page will help you get the most conversions.

    Kindly use the BJ FOGG Behavior model to optimize your landing page and convert more clicks to conversions.
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