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Can't Change Facebook Ad Frequency?

by Gabriel Sutton
2 replies
  • PPC/SEM
    • |
I'm trying to change my Facebook ad frequency. I've looked at the instructions from Facebook. I've also looked on other sites. I don't see the option to change the ad frequency anywhere. Was there an update that prevents users from changing the ad frequency? I've looked in the Adset area. I've also tried creating different ads based on Conversion/Reach/others.
#change #facebook #frequency
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  • Profile picture of the author Rank Watch
    You followed the process correctly; however, there is a reason why you might not be getting the option to change Ad Frequency. You should open 'Adset' again in 'Reach' objective campaign and change the 'Optimisation for Ad Delivery' from 'Impression' to Reach'. Just as you do that, the Ad Frequency option will be visible to you.
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  • Profile picture of the author Umair Ahmad
    To choose it in Facebook Ads Manager, go to Edit Ad Set, then Optimization & Pricing, and click Daily Unique Reach. Choosing Daily Unique Reach in the Optimizations & Pricing section. It's important to keep ad frequency in mind when launching and monitoring an ad campaign on Facebook
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