For Facebook messenger ads is the impression option and not cost per click still

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  • PPC/SEM
  • |
For Facebook messenger ads I can't change it to cost per click I only have impression. I was wondering if the impression is only counted when someone clicks to go to messenger or not? If it is only impression meaning if someone sees the ad it counts as one impression that is not good for my goals.

Thanks
#ads #click #cost #facebook #impression #messenger #option
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