Can PPC be fruitful for a service based IT company?

40 replies
  • PPC/SEM
  • |
Hello experts, I want to know can PPC be fruitful for a service based IT company located in Canada. Can it help to generate genuine B2B leads? I would love to know your experience.
#based #company #fruitful #ppc #service
  • Profile picture of the author alanclarc143
    Yes, of course, PPC always fruitful for your services but the matter is that PPC is time period activity and if you are new in a specific niche then you can get a huge loss. Therefore use PPC but wisely and after analyzing the term and conditions.
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  • Profile picture of the author Jason Kanigan
    Think about the goal. I doubt anyone is going to buy services directly from a PPC ad.

    But sign up to get a report or video series to teach them what's important about those services, a buying guide, problems to avoid, what's different about what you do versus everyone else?

    That could work. It'll take testing and there are no magic bullets. I would concentrate on a "small sale" to start, like the signup to receive more marketing from you.
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  • Profile picture of the author fasteasysuccess
    Absolutely Agree. PPC can be fruitful for your company, but would approach as a multi step. Use ppc to get the lead then follow up for sale. This way not only do you bring potential lead into your funnel, you also are making the most of your budget. You can have 2 campaigns, one to get the lead and one for the "buy now" audience, but definitely should be generating leads from your efforts and since paying for.
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  • MobileAppEnthusiast,

    PPC, no. Lead gen through signups from content marketing, the type that's discussed all around this forum, no.
    If you're targeting clients like individual marketers, one-man startup online business owners and small affiliate groups looking to have a niche website or a mobile app or two and so on developed? Maybe.

    But for much, much bigger projects? No.

    Now LinkedIn community engagement, yes. LinkedIn InMail, yes. LinkedIn sponsored posts, yes, though for positive top of mind advertising results, mainly.
    White paper publishing across relevant niche publications, yes. Open source community engagement, yes.
    Offline networking across relevant academic groups, development communities, social enterprises, government offices, tech incubation hubs, tech startup business networks and so on, yes.

    So yes. Those are for much, much bigger projects.
    And that's what my over a decade of experience running an ICT dev business has taught me.
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    • Thanks Marx, my niche is about mobile apps. How to find in this massive ocean of the internet who needs mobile app development for their business?
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      • Profile picture of the author luciesmazanska
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        Originally Posted by mobileappenthusiast View Post

        Thanks Marx, my niche is about mobile apps. How to find in this massive ocean of the internet who needs mobile app development for their business?
        you either find them manualy, or hire someone to find them, or you pay for ads which will be found by customers
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  • Profile picture of the author indglobaldigital
    Why not. Most of the SAAS provider companies are using PPC as their main source of Business interaction. You can go with LinkedIn campaigns for B2B sales.
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    • We don't provide software services but mobile app and web development services. Will it be fruitful?
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      • Profile picture of the author indglobaldigital
        Yes, You can promote the mobile app and web development services. In fact, Any SAAS (Software as a Service) providers can go with PPC campaigns. Only keeping in mind how to target and which platform to use aligning to your objective. As for example, Facebook ads will not really give a good output if you are looking for Software B2B business, but it will work for an Interior Designer Company.
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        • Profile picture of the author Perimeter 81
          It also will be working as a brand awareness

          Also very important to have a match in ads, to the content on the landing page. Otherwise Google gives a penalty

          Very correct advice
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  • Profile picture of the author Hannah378
    Sure it is but only in case when a search volume already exists. Otherwise, you need to build it first.
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  • Profile picture of the author DURABLEOILCOM
    Pay per click is nothing without finding the Golden keywords that have high conversion rates. I recommend using LinkedIn Ads, Google Adwords, Microsoft Ads.
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  • Profile picture of the author depanshu72
    Yes it is beneficial as it help in advertising our services to a vast number of audience.
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  • Profile picture of the author Mia Davis
    Absolutely. If the campaign is running properly then it will definitely fruitful for your company. You can use Pay per click to generate the leads and then follow up for sale. Most of the companies use PPC for B2B lead generation.
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  • You need to advertise. Be where your prospects are. These days, people do a search for all kinds of products and yes, services. So PPC can definitely be fruitful and bring you new customers.

    Web development services are very competitive. Lots of you guys out there. This makes click cost high (being a relative term) but they are high because it's worth it just getting one client that can be worth thousands. It's supply and demand.

    But you need to do it right, from keywords you use to your ads to your landing page to closing the sale. Fail in any one of these and it won't be so fruitful. Pretty much like any other business.

    It's not about finding keywords that convert as one post said. There's no such thing as a converting keyword. It's not the keyword that converts. Keywords are the first part of the funnel, qualifying who has an interest in your service, in your case web development vs everything else. The ad is the carrot to get them curious. Your landing page expands on that and tries to convince why you are the best option. A good selling page and they'll buy a product online, or even a service like insurance. Other times, they may call or email and your job is to close that sale, put no doubt in their mind you are the best option.


    As I said, fail or do a poor job at any of these points and you might end up with a unprofitable campaign.
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  • Profile picture of the author AlbertDavid
    "Yes it can be. PPC can be used for any type of service. Of course, this will only bring you the leads, taking them from there through the sales funnel is another route. Until you have a name in the field, you need all the marketing you can get.
    Combine PPC with other marketing strategies like SEO, SMM, etc. to get the lead you want. This will be costly though, so if you're a start up, you might want to think about it again."
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  • Profile picture of the author Ravi Talwar
    Think about the goal. I doubt anyone is going to buy services directly from a PPC ad.
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  • Profile picture of the author Ravi Talwar
    yes do it wisely, you can take help of your expert
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  • Profile picture of the author amarmajhu
    Yes Ofcourse
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  • Profile picture of the author webxeros
    Yes, PPC can be fruitful for a service-based IT company but make sure that your campaigns are running properly. PPC will help you generate leads and then follow up for the sale. Moreover, a combination of PPC with other services like SEO, etc can do magic as well.
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  • Profile picture of the author Rozok
    Yes it can, but make sure you hire someone who knows how to do it, it could be a long run, but it will be worth it
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  • Hi,

    PPC is just one option, bear in mind the cost per click and how many clicks you'd need to get one sale. Have a figure in mind of how much the lead is worth to you.

    I think you'd be better off building your social media presence in Twitter, Linkedin and Facebook.

    All the best!
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  • Profile picture of the author peter42here
    We don't provide software services but mobile app and web development services. Will it be fruitful?
    PPC works for mobile App and web development services. But you must use the PPC campaigns carefully by targeting the right audience.

    You should limit the area where your ads show. In most cases, people try for web development services based on their city. So there is no point in showing your PPC ads on a different geographical location unless you have a big budget.
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  • If you provide services then PPC also helpful to you. Just find the best keywords for your PPC campaign, make attractive Ads and set the best bid, after that surely you can get best results from PPC.
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  • Profile picture of the author animesh
    Yes, PPC can be profitable for any IT company. You need to have plan and budget for long term and make a good strategy. for most of the people, it can be costly, so you need to decide your keywords, campaign type and audience carefully.
    You can not just setup campaign and start running. You need to focus on your landing page, followup and other things too.
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  • Profile picture of the author aarathi s
    PPC can bring leads. Focussing only on PPC will creates huge money loss. You should also focus on Off page SEO methods. That will genuinely help you out
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    • Profile picture of the author zarnecki
      Originally Posted by aarathi s View Post

      PPC can bring leads. Focussing only on PPC will creates huge money loss. You should also focus on Off page SEO methods. That will genuinely help you out
      what you said makes no sense. if focusing only on PPC will create "huge money loss", then why do PPC in the first place? if you cant profit from PPC i would say your business needs rethinking.
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      • Profile picture of the author luciesmazanska
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        Originally Posted by zarnecki View Post

        what you said makes no sense. if focusing only on PPC will create "huge money loss", then why do PPC in the first place? if you cant profit from PPC i would say your business needs rethinking.
        it depends...
        both PPC and Marketing itself can help.

        If one of them doesnt work, consider second option.
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  • Profile picture of the author Johnny12345
    Originally Posted by mobileappenthusiast View Post

    Hello experts, I want to know can PPC be fruitful for a service based IT company located in Canada. Can it help to generate genuine B2B leads? I would love to know your experience.
    I'm a little late to the game (since the original post is from May), but here's a 3-step plan...

    1) Do you have compelling SALES COPY? If you send prospects to a page that lacks the benefits and info your prospects need to make a buying decision, sending ANY type of traffic will be pointless. Your prospects only know what you TELL THEM.

    2) DO THE MATH. In marketing, you have to know your numbers. Determine what price/conversion rate/cost per click combinations would likely result in a PROFIT.

    3) If you're good to go with points #1 and #2 above, then TEST YOUR OFFER. Send some PPC traffic to your sales page. Track your results. Adjust as necessary. Marketing is about testing.

    John
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  • PPC can work if you know what you want to do with the visitors. Driving medium traffic to your website can help you in building your contacts initially and you can blow it up from there by analyzing your spend to conversion digits. I would recommend spreading your ad spend budget across multiple platform, not just google or microsoft ads. Expand to SMM with the right audience group and you are good to go.
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  • Profile picture of the author RuskinF
    Only, if the PPC campaign is used in a proper way to boost the footfall of the visitors on the website. Also, it would become even more fruitful, when the PPC ads are created in such a way that the conversion rate improves.
    These two things will help you to make your PPC campaigns fruitful.
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  • Profile picture of the author codyhay
    It can why not in the first place, after all you are providing services that people need.
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  • Profile picture of the author kyokyo
    Yes, i have seen that PPC can bring good revenue to some service companies...
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  • Profile picture of the author Jenelia Dsouza
    There are so many variables here to give you an answer. But naturally many IT companies doing very well from PPC.

    Basically;
    1. If there is a reasonable value per customer the answer is yes. If you're looking at customer value being $1/yr like some ad revenue based apps, then it's looking tight.
    2. The more ubiquitous the service the easier. If you only need to target CIO's of companies over $200m, again it gets tight and you better have a good budget - see point 1.

    While there's many variables, those are likely to be the big 2 for you.
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  • Profile picture of the author ChronoInfotech
    Yes...PPC can help to generate leads for a service-based IT company. Before that, you want to find the best keywords that having a high conversion rate. It would support to increase your business. Our personal experience is good with PPC.
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  • PPC is helpful for a service-based IT company because it helps to increases the ROI and generates leads. PPC consider as the most profitable marketing channel for every kind of business.
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  • Profile picture of the author brorisholt95
    As long as you have money, you can run ads, but keep in mind that you have to target the right location and the right audience, otherwise you will not know when your money will disappear.
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  • Profile picture of the author brorisholt95
    PPC is great way to get traffic but you have to pay lots of money it could be fruitful for any business. But first one month you should go with smart campaign.
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  • Profile picture of the author Gary Lemons
    Yes, PPC gives you the result you want.

    Make sure your keywords and ad copy should reach to your target audience you define. Analyze your campaign weekly, where your ads should be displayed and which location consume more money with 0 conversion.

    Thanks!
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  • Profile picture of the author Anne Freeman
    PPC is only fruitful if you want to generate a lead for a specific time, it's a short time investment and If not used properly can make your investment go sideways.
    If you really want to achieve good results and generate tons of organic lead, you should consider doing organic SEO. Its a long time but safe investment of your time.
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