Does Google eat ALL ad spend money?

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Complete newbie question... I haven't used PPC yet. Soon will.

Just wondering...
Let's say I allocate a budget of $5 on something.
Let's say it's mortgages - I heard this is one of the most expensive PPC.
Let's assume the average PPC for mortgages is something crazy like $50.

So... realistically, I shouldn't get a chance at all??
Will Google 'use' my $5?

#eat #google #money #spend
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  • You are forgetting (understandable since you never used) that you also set a maximum bid. Budget and bid are two different things.

    I have never set a budget of $5 and a higher bid. First because it's illogical and second because I would set a budget according to expectations.

    In your scenario - a $5 budget where a single click can be much more than that - I believe Google would try to serve your ads. It would depend on the maximum bid you set. Even if you set it at $5 or more, you are likely to get a click every day, even with a poor Quality Score, another thing you are not aware of. Your ad would show more than likely at the bottom of the page, show very infrequently (impression share) due to the budget-bid settings and QS figures in that too.

    Short answer, yes, your $5 will be used up.
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  • Profile picture of the author King Manu
    Google will use every opportunity to use your $5, no matter how irrelevant is the search compared to the keywords.

    Because I am guessing you are going to use Broad Match.

    On Exact Match, you have no chance at getting displayed among people paying 10x your bid.
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