Does Google eat ALL ad spend money?

20 replies
  • PPC/SEM
  • |
Complete newbie question... I haven't used PPC yet. Soon will.

Just wondering...
Let's say I allocate a budget of $5 on something.
Let's say it's mortgages - I heard this is one of the most expensive PPC.
Let's assume the average PPC for mortgages is something crazy like $50.

So... realistically, I shouldn't get a chance at all??
Will Google 'use' my $5?

Thanks.
#eat #google #money #spend
  • You are forgetting (understandable since you never used) that you also set a maximum bid. Budget and bid are two different things.

    I have never set a budget of $5 and a higher bid. First because it's illogical and second because I would set a budget according to expectations.

    In your scenario - a $5 budget where a single click can be much more than that - I believe Google would try to serve your ads. It would depend on the maximum bid you set. Even if you set it at $5 or more, you are likely to get a click every day, even with a poor Quality Score, another thing you are not aware of. Your ad would show more than likely at the bottom of the page, show very infrequently (impression share) due to the budget-bid settings and QS figures in that too.

    Short answer, yes, your $5 will be used up.
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  • Profile picture of the author King Manu
    Google will use every opportunity to use your $5, no matter how irrelevant is the search compared to the keywords.

    Because I am guessing you are going to use Broad Match.

    On Exact Match, you have no chance at getting displayed among people paying 10x your bid.
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  • Profile picture of the author Wallet Wing
    Banned
    No doubt, Google AdWords is too expensive but it takes the real instant conversion of your website. It depends upon your keywords and your optimization strategy. The quality score and ads score plays an important role when it comes to saving money,
    If you have a small budget then you can try seo or smo to get traffic and conversion for your website.
    SEO is a slow and longtime process to improve the traffic as well as ranking
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  • Profile picture of the author jefrin adams
    Its very expensive
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  • Profile picture of the author starengine
    Thanks for the replies guys.
    Very educational.
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  • Profile picture of the author Medon
    I agree with the contributor that Google Adword is expensive. But it somehow guarantees results. It may not be ideal for start-ups or small scale businesses. They can rely on SMO and SEO which are slow and requires hard work and patience if you want to get results.
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  • Profile picture of the author HarrieB
    From whatever I have seen and work on, u require money to spend on advertising to go to the next level. In my case, I was already making good passive income from my android apps but I decided to run ads to get extra installs and after a few days my income skyrocketed plus my retention rate has gone up a little.

    At the end of the day, even if u put $5 or $10 bid on a high competiting keyword, google will still show ur ad and ur less likely to get conversions.
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  • Profile picture of the author Huenelde
    Google Adword is quite expensive, but it turns out in the end a great result. Any worthy advertising will raise your rating. Just one will do it quickly, but on the other it takes time.
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  • Profile picture of the author Igor Vst28
    This depends on the quality of your ads and campaign, and your product also.

    CPC can vary a lot depending on the mentioned, so you can sometimes achieve very low price for clicks.

    But, of course, if estimated bid (in case of for ex. very high competition) is around 50 $, sure you don't have a chance if you set bid 10x lower (5 $).

    So, if you're competing for so high-priced product like mortgages, of course you cant do it with a budget for pizza delivery campaign
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  • Profile picture of the author Blakers1
    Average PPC is just that...it's an average. If any of my campaigns ever get close to the average in the first few days, I am going to be taking a look to see what optimization steps I missed because something is wrong. (In most cases)

    Google Ads are all about relevancy and the more relevant to search intent you are compared to the competition, the lower you'll pay.

    I'd suggest using a 2 word modified broad match to begin with and use it to farm your search terms for 3 and 4 word phrases that are relevant.

    Example:
    Start with +mortgage +plano

    Then identify and add groups for the following:
    +mortgage +broker +plano
    +va +mortgage +plano
    +fha +mortgage +plano

    Each time you identify one of those 3-4 word phrases, it should get its own ad group and the new word should be added as a negative to your main 2 word group and all other groups so that you are not bidding against yourself.

    It takes a lot of time and analysis but if you follow those steps, you'll drive your CPC down over time.
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  • Profile picture of the author Wrario
    Google will always try their best to use all of your budget.
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  • Profile picture of the author Gautam Srivastava
    We're an online pharmacy and we've gone for target roas in our ppc rather than enhanced cpc.

    I'm new to the team but haven;t used target roas before - has anyone had any experience of this bid strategy?

    If its good, why isn't it more widely used?

    Gautam
    /
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    • Profile picture of the author socialbacklink
      Originally Posted by Gautam Srivastava View Post

      We're an online pharmacy and we've gone for target roas in our ppc rather than enhanced cpc.

      I'm new to the team but haven;t used target roas before - has anyone had any experience of this bid strategy?

      If its good, why isn't it more widely used?

      Gautam
      /
      It can do good based on what you are sending it back. What I mean by that is your conversion tracking. Let's say that you are running search, display, youtube, and retargeting on Google. But, you are also running FB ads as well for retargeting, etc. Is Google getting the correct conversion info to optimize on?

      What I mean is that maybe the FB retargeting ad or Google retargeting counts the conversion but the initial conversion came from a search campaign. That will throw off your AI and sort of de-optimize your campaigns. Does that make sense?

      I'm working on a tool for my own ads to track all of this correctly. Not many if any available on the market. Well, I know of one but they are selective on who they allow in.
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  • Profile picture of the author socialbacklink
    Google will always use your budget as long as the cpc isn't higher than your daily budget. Otherwise, the campaign just won't run. I can get mortgage clicks under $1. Just got to know what keywords to target.

    The high volume keywords that everyone targets are running around $50-75 per click last time I checked.

    If you know back ways into keyword research you can always find low competition clicks in any market.
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  • Profile picture of the author GeorgeSpy
    You must increase your badget upto 100$ and add bit of 20 $. And google cannot use your 5 $
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    • Profile picture of the author socialbacklink
      Originally Posted by GeorgeSpy View Post

      You must increase your badget upto 100$ and add bit of 20 $. And google cannot use your 5 $
      Actually, that's not correct. Google will use $5 budgets. I've done it quite a few times. I do $20 and $50 budgets for testing all of the time.
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  • Profile picture of the author surfer30
    Google adwords is still expensive platform, But it's going to serve you even if your budget is $5, you can give it a try and get a little data. i would advise to invest at least $100 and promote something awesome to get at least one sale. you'll then learn how campaigns are being generated.

    You can also try Facebook ads, and always test your offer, targeting and get to know what you are doing. try to buy a good course and learn from experts who have already tried Google and Facebook ads.

    Good luck
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  • Profile picture of the author standinghorse
    Google will eat up your $5, and maybe go a few cents over. Which means, it will serve your ad only when the bid for that ad position is around $5. Your impressions will be much lower, but you will probably still get impressions and a click.
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  • Profile picture of the author newbie_warrior
    Pretty sure the campaign won't even start since your budget is way lower than the minimum bid
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