by Wrario
2 replies
  • PPC/SEM
  • |
I am new to marketing and I am very confused about this.

Let's say I have total $50 daily budget for marketing. I am in fashion business and we have only products for women. Our products price range from $500-$3000.

Our average CPC on Google on $1.5 so we can't get many clicks on Google within our budget. The average CPC on remarketing display ads is same.

On Facebook/Instagram video campaign I get $0.01-$0.02 for each view and there are always 60+ clicks for only $15 daily budget. It's with 5k reach and 1k results.

I hear that Google clicks are more worth because people are more ready to buy, but how much worth is it? Should I just go for Facebook/Instagram ads or split between SMM and SEM like I am doing right now even SEM is very expensive for me compared to SMM? How do you even analyze this and get to a conclusion?
#sem #smm
Avatar of Unregistered
  • Profile picture of the author cstpl123
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11534996].message }}
    • Profile picture of the author Wrario
      Well you know exactly what I meant to say, this post is useless.
      {{ DiscussionBoard.errors[11535014].message }}
  • Profile picture of the author cstpl123
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11535150].message }}
    • Profile picture of the author Wrario
      So the only part you added is that I was not asking about SEO. That was pretty obvious wasn't it?
      {{ DiscussionBoard.errors[11535352].message }}
Avatar of Unregistered

Trending Topics