Let's say I have total $50 daily budget for marketing. I am in fashion business and we have only products for women. Our products price range from $500-$3000.
Our average CPC on Google on $1.5 so we can't get many clicks on Google within our budget. The average CPC on remarketing display ads is same.
On Facebook/Instagram video campaign I get $0.01-$0.02 for each view and there are always 60+ clicks for only $15 daily budget. It's with 5k reach and 1k results.
I hear that Google clicks are more worth because people are more ready to buy, but how much worth is it? Should I just go for Facebook/Instagram ads or split between SMM and SEM like I am doing right now even SEM is very expensive for me compared to SMM? How do you even analyze this and get to a conclusion?