How to Properly Do Facebook Ads

5 replies
  • PPC/SEM
  • |
I see so many of you are lost on fb ads. And here I will give you a short summary how we do ads this is especially for Ecom. Same Strategy will work and has worked with other Niches.
1. Do product research and see competitors who are successful. Spy the see their ads copies see their retargeting see their funnel. If you really want to hack the whole thing, buy amd buy upsells and take note of all these upsells.
Create similar funnel with similar email follow up and similar ad copies and so on. NB am saying similar not same. Install fb pixell and google analytics code on all pages.
2. Create a convertion campaign optimised for purchases, even if your account is new.
3. Create 3 adsets with $3-$5 ad budget. Target a small audience of not more than 200k audience.
4. Each adset Create 3 ad copy every thing same with variation of the ad image.
Depending on the product in this ads of the other adsets split test different thing like different angle different ad copy. NB at every point only 1 element changes with the rest remaining constant.
5. Leave this to run for 3 days if sale. Continue optimising if No sale. Move on 2 other product.
If sales let ad run for other 3 days. And see if more sales. Look at best converting ads. Increase budget to $10. And continue running winning ads n shut the loosing ads.
6. Split test different elements on your funnels eg split test headlines, split test colours, split test buttons. Now u get the highest converting funnel.
Create other $10 campaigns. 10 or so targeting audince not more than 200k size. As you create this. Check from your previus results what kinda audience gave you convertions. Age group, male or female, on pc or on mobiles, further on android or IOS and use these settings
Continue this till u get 500 purchases. I would sometimes do $5 adets 20 of them. Kindly note as these ads are running your $20 a day retargeting on fb and google is running.
Once u get to 500 sales create look alike shut of all targeting audinece and use look alike. Keep the converting settings of age and so on.
Time to scale if the ROAS is 2 or more keep increasing the budget of adset. $20 adsets. Run 20 30 or however many u can handle. Small budgets keeps convertion costs lower. And them it depends on traffic you are making from your upsells and follow ups.
Thats how we do it. Hope it helps someone who already know basics of fb ads.
#ads #facebook #properly
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  • Profile picture of the author MichaelQuinn
    Originally Posted by Samfakroon View Post

    I see so many of you are lost on fb ads. And here I will give you a short summary how we do ads this is especially for Ecom. Same Strategy will work and has worked with other Niches.
    1. Do product research and see competitors who are successful. Spy the see their ads copies see their retargeting see their funnel. If you really want to hack the whole thing, buy amd buy upsells and take note of all these upsells.
    Create similar funnel with similar email follow up and similar ad copies and so on. NB am saying similar not same. Install fb pixell and google analytics code on all pages.
    2. Create a convertion campaign optimised for purchases, even if your account is new.
    3. Create 3 adsets with $3-$5 ad budget. Target a small audience of not more than 200k audience.
    4. Each adset Create 3 ad copy every thing same with variation of the ad image.
    Depending on the product in this ads of the other adsets split test different thing like different angle different ad copy. NB at every point only 1 element changes with the rest remaining constant.
    5. Leave this to run for 3 days if sale. Continue optimising if No sale. Move on 2 other product.
    If sales let ad run for other 3 days. And see if more sales. Look at best converting ads. Increase budget to $10. And continue running winning ads n shut the loosing ads.
    6. Split test different elements on your funnels eg split test headlines, split test colours, split test buttons. Now u get the highest converting funnel.
    Create other $10 campaigns. 10 or so targeting audince not more than 200k size. As you create this. Check from your previus results what kinda audience gave you convertions. Age group, male or female, on pc or on mobiles, further on android or IOS and use these settings
    Continue this till u get 500 purchases. I would sometimes do $5 adets 20 of them. Kindly note as these ads are running your $20 a day retargeting on fb and google is running.
    Once u get to 500 sales create look alike shut of all targeting audinece and use look alike. Keep the converting settings of age and so on.
    Time to scale if the ROAS is 2 or more keep increasing the budget of adset. $20 adsets. Run 20 30 or however many u can handle. Small budgets keeps convertion costs lower. And them it depends on traffic you are making from your upsells and follow ups.
    Thats how we do it. Hope it helps someone who already know basics of fb ads.
    Appreciate the advice, thank you
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  • Profile picture of the author Steven Doherty
    Wow! You've simplified this so well! There are many scam artists on the internet just looking to make a quick buck. I'm glad there are still people that give out this information to put the scammers out of business!

    Well done Samfakroon
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  • Profile picture of the author Vitor Krepsky
    Do you have any tips for facebook ads lead-gen strategies?
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  • Profile picture of the author blackbodhisattva
    I'd say you got some good points overall but if you're talking North America - $3-5 a day ad budget just doesn't cut it anymore.

    I'd also say - again North America - more specifically the US - a good prospecting audience starts out at 2-5 million and then you can scale down to less than 1 million for re-targeting efforts. Good points for the most part though.
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  • Profile picture of the author Anterpreet Kaur
    Banned
    What will you suggest for Indian real estate market?
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