How To Get Targeted 1 Cent Clicks (PPC) On Microsoft Advertising (Formerly Bing Ads)

8 replies
  • PPC/SEM
  • |
So I thought I would share how I am getting targeted 1 cent clicks (PPC) on Microsoft Advertising (Formerly Bing Ads). These are clicks coming from Bing, MSN, Yahoo, AOL & sites owned/operated by Microsoft, Yahoo & AOL.

In this one campaign, I have a number of different ad groups targeting keyword/niche categories with a few different ads in each group. I also duplicate the ad groups (keywords & ads) but target them by countries. All of my keywords are set at "phrase match" - not broad match (I'm experimenting on "exact match" as well). I also end up adding negative keywords that I don't want by seeing the search terms people are using that trigger my keyword. It's all about getting more targeted visitors for the money spent.

Tier 1 countries with lower bid adjustments for non-US countries (US, Canada -25%, Australia -25%, UK -25%, New Zealand -35% & I also added Ireland -35% and recently removed Singapore with -65%)

EU countries (lower priced bids that Tier 1... will change it to Tier 2 with additional countries)

World - everywhere (bids set at 5-6 cents depending on ad group)

So my ad groups have names like Software Leads - Tier 1, Software Leads - EU, Software Leads - World for example.

Make sure when you do the location settings that you uncheck the box that says "People searching for or viewing pages about your targeted locations". You will waste a lot of money otherwise.



At the "Campaign Level", under Advanced campaign settings/Targeting - I did bid adjustments to decrease my bids based on device. I decreased my Desktop(includes laptops) bid by 50% because I feel it's a higher value click for my niche. I set the Tablet bid & Smartphone bid at a decrease of 75%. I also should mention that for this campaign, I do have the Demographic setting changed for a 90% decrease for gender "Male" because I want to target women but quite honestly I don't think it does a great job at this aspect.

Now I could change these device settings for each ad group but I find changing it at the campaign level is easier. If I'm willing to pay 50 cents for a Tier 1 country desktop/laptop click than I can set the bid at $1.00 because there is a 50% decrease on desktop bids.


Now I'll show you what occurred yesterday for one of my ad groups targeted at the world (everywhere) with bids set at 5 cents


Devices


Computers -50% Bid adjustment, 11 clicks, 1,791 Impressions, 0.61% CTR, 0.02 Ave. CPC, 5.71 Ave. Pos., Spend 0.21

Smartphones -75% Bid adjustment, 92 clicks, 14,037 Impressions, 0.66% CTR, 0.01 Ave. CPC, 3.57 Ave. Pos., Spend 0.92

Tablets -75% Bid adjustment, 5 clicks, 239 Impressions, 2.09% CTR, 0.01 Ave. CPC, 4.69 Ave. Pos., Spend 0.05


As you can see, I'm getting 1 cent clicks for the Smartphones & Tablets. I also am getting some for desktops even though it is at a 50% decrease bid adjustment. I'm sure if I set that at 75%, all desktop/laptop clicks would be at 1 cent as well. I highly doubt there would many Tier 1 country clicks at 1 cent because of competition but maybe there are a few.

So if you are using PPC to sell products, services or gather leads where your market is world-wide... you can get targeted 1 cent clicks using the method I showed above. I hope it helps you out.


Larry Wentz
#ads #advertising #bing #cent #clicks #microsoft #ppc #targeted
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  • Profile picture of the author vannguyen255
    Google ads nowadays is expensive.
    I am thinking to move to Microsoft too.
    Thanks for sharing your experience.
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  • Profile picture of the author Reddevil007
    Some good PPC pointers by the OP and yes this should apply well to Bing ads too
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  • Profile picture of the author dburk
    Hi Warriors,

    There's a reason that you can purchase clicks off of Bing, and Google Search for only a penny a click. That reason is that it is the smallest denomination of legal tender. The sad truth is that those clicks, in most cases, are worth far less than one penny in commercial value.

    That's right... I said it!

    If you focus on the cheapest clicks you will get the least value per click, in most cases the value is at or approximately zero.

    It's a waste of time and money, unless there is some special contest that awards the marketer with the cheapest click costs. Then and only then are you every going to profit from one penny clicks.

    Clicks that cost a penny are typically worth far less than a penny. What you are buying is traffic from PTC centers based in Bangladesh and other third world countries where people are paid as little as $8 per week to work 50-60 hours clicking on your ads, over and over, all day long.

    Think about it... if we could actually make a profit buying traffic for one penny a click why would anyone ever be willing to pay more than a penny?

    Marketers that focus on the one penny click don't make any money, except perhaps when they sell you a course on how to get one penny clicks, but their one penny clicks are losing money, not making a profit.

    Sorry, but bad advice is bad advice. Anyone teaching you how to get one cent clicks is teaching you how to lose money, and even worse time. You can always get more money, but once your time is lost you never get it back.

    HTH,

    Don Burk
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    • Profile picture of the author wentzco
      Originally Posted by dburk View Post

      Sorry, but bad advice is bad advice. Anyone teaching you how to get one cent clicks is teaching you how to lose money, and even worse time. You can always get more money, but once your time is lost you never get it back.

      HTH,

      Don Burk

      Well I don't think Don really read my post and realizing I am paying a variety of PPC prices per click & yes some are at 1 cent for World countries. I also focus on Tier 1 & EU country ad campaigns as my post clearly states. Apparently he thinks countries outside of Tier 1 countries are worthless to market to & you shouldn't waste your time. I'll tell that to my latest affiliate upgrade sale out of Thailand that their purchase wasn't worth my time setting up an identical campaign to my Tier 1 countries in only about 3-5 minutes time that all my time was lost. Oh God... I'll never get that 3-5 minutes of time back!!!

      So Don you said Microsoft/Bing is selling "traffic from PTC centers based in Bangladesh and other third world countries where people are paid as little as $8 per week to work 50-60 hours clicking on your ads, over and over, all day long." Please provide some proof on that statement.

      Now I just translated some testimonials from your DonBurk (.com) site in your signature from the client testimonials page - Here is what they have to say -

      "Labor that obesity. Over the years come, who nostrud exercise. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut elit elit, luctus nec, mattis dapibus leo.
      Margaret Bates
      CFO at Initech

      In order to work, and obesity. Over the years come, who nostrud exercise. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut elit elit, luctus nec real estate, the lion of protein.
      Kevin Griffin
      CEO at Soylent

      In order to work, and obesity. Over the years come, who nostrud exercise. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut elit elit, luctus nec real estate, the lion of protein.
      Dylan Lawrence
      Co-Founder at Globex

      Labor that obesity. Over the years come, who nostrud exercise. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut elit elit, luctus nec, mattis dapibus leo.
      Nicole Bates
      Director at Dynamic

      Labor and to obesity. Over the years come, who nostrud exercise. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut elit elit, luctus nec, mattis dapibus leo.
      Joseph Franklin
      CEO at Vehement

      In order to work, and obesity. Over the years come, who nostrud exercise. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut elit elit, luctus nec real estate, the lion of protein.
      Lauren Greene
      CFO at hooles

      So I guess those testimonials prove your marketing expertise?


      Thank you Don for the laugh!


      Larry
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      • Profile picture of the author sameolesong
        you missed his straight out the 90's site too at "DBurk."

        it's reloading & flashing so hard it's going to give someone a seizure
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        • Profile picture of the author LindyUK
          Originally Posted by sameolesong View Post

          you missed his straight out the 90's site too at "DBurk."

          it's reloading & flashing so hard it's going to give someone a seizure

          Hmm,

          dBurk.com - Need a web site upgrade? Want a site that gets results? Let us show you the true benefit of a well designed web site!

          Maybe Don needs to buy this???
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  • Profile picture of the author LindyUK
    Hello Wentzco

    I don't know why you are picking on his testimonials though Larry. All those testimonials are in Zahalli. Don't you speak Zahalli? One clue is in "the lion of protein", only Zahallian's say that!
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