by Miky M
11 replies
  • PPC/SEM
  • |
Hello wariors, it's Miky again.
i have been running bingads for some days now and i love it though no sales yet, but bing has been giving me a lot of updates and recommendations,

so i was wondering if i should take action on them, for example they are telling me to set bid for 25 keywords selected to rank on the first page for low click through cost and guaranteed 68 clicks a week, but each of this selected keywords will cost at some-point from $0.20-0.93.

anyone running bing ads? please i will appreciate your helpful comments

Thanks
#ads #bing
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  • Profile picture of the author dave_hermansen
    As with all pay per click campaigns, you need to first figure out what the maximum cost per click is that you can afford.

    First, you need to figure out what your average profit per sale is (not the average profit per item but the entire order). You don't want to spend more for clicks than your profit is. For our example, we will assume your average profit is $40 per sale.

    Next, you need to know what your average conversion rate is. If 1 out of every 50 unique visitors purchase, that is a 2% conversion rate. Multiply your average profit per sale by that. In our example, $40 times .02 = 80 cents.

    So, the absolute most you can spend on a click is 80 cents and that is making ZERO profit. Obviously, you're not in business to make zero, so you'll want to spend less than that. How much less depends on what you think your time is worth (processing orders, doing customer service, sending tracking numbers, etc). If you want to keep $20 in your pocket of the $40 profit, you can only afford to spend 40 cents per click.
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  • Profile picture of the author Umair Ahmad
    That's less than half the cost to run a Bing ad than an Adwords ad. ... Depending on your individual needs, it could be worth it for your brand to make the switch to Bing. And even if you only start creating some ads to supplement your Adwords effort, Bing Ads are worth looking into.
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  • Profile picture of the author dave_hermansen
    I should also add that if you are selling physical products, Bing Shopping is almost always much more profitable than simple Bing text ads. It's certainly more complicated to set up but your cost per conversion should go WAY down.
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  • Profile picture of the author lotuscontainer05
    ing allows you to assign different campaigns different time zones. This makes sophisticated ad scheduling strategies far easier to manage in Bing, particularly if your campaigns reach internationally.
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  • Profile picture of the author martworld
    Bing ads CPC is much lower than Adwords. And they are recommending based on previous data. So you should surely accept them.
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  • Profile picture of the author proteresa
    bing ads than adword ads..
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  • Profile picture of the author cmsminds
    Originally Posted by Miky M View Post

    Hello wariors, it's Miky again.
    i have been running bingads for some days now and i love it though no sales yet, but bing has been giving me a lot of updates and recommendations,

    so i was wondering if i should take action on them, for example they are telling me to set bid for 25 keywords selected to rank on the first page for low click through cost and guaranteed 68 clicks a week, but each of this selected keywords will cost at some-point from $0.20-0.93.

    anyone running bing ads? please i will appreciate your helpful comments

    Thanks
    Hey, I understand that Bing is suggesting many keywords but you need to check whether these keywords are proper for your business or not. Without analyzing keywords you should not use those keywords in your PPC campaign. So, first of all, analyze the relevancy of the keywords, check whether it's beneficial in achieving the goal or not and also analyze the ROI and CTC; based on that decide whether you should go after that keywords or not.
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  • Profile picture of the author alanbenney
    What I like about Bing PPC they are there to help with your campaigns so that sounds pretty good to me.


    The thing is it depends on what you are promoting and how good your offer is the secret is if you are investing $1 and getting an ROI of $2 that's what the goal should be you have to know your numbers.

    Personally I love Bing PPC but I am looking very closely at Youtube right now they are offering some amazing deals to get started and friends of mine are experiencing clicks for as little as 15 cents.

    The great thing about Youtube advertising is if they click away within 30 seconds you pay nothing great for creating a brand

    However, like all paid advertising there is a learning curb.

    Hope that helps
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    • Profile picture of the author TobiMDD
      Originally Posted by alanbenney View Post

      What I like about Bing PPC they are there to help with your campaigns so that sounds pretty good to me.


      The thing is it depends on what you are promoting and how good your offer is the secret is if you are investing $1 and getting an ROI of $2 that's what the goal should be you have to know your numbers.

      Personally I love Bing PPC but I am looking very closely at Youtube right now they are offering some amazing deals to get started and friends of mine are experiencing clicks for as little as 15 cents.

      The great thing about Youtube advertising is if they click away within 30 seconds you pay nothing great for creating a brand

      However, like all paid advertising there is a learning curb.

      Hope that helps

      I'm also thinking about moving to youtube.. cpc is just too high on my bing ads acc
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  • Profile picture of the author IGotMine
    but bing has been giving me a lot of updates and recommendations,
    You might check them out but in my experience, Bing recommendations have little to do with my actual campaigns. It's just an algorithm spitting out "related" data.
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  • Profile picture of the author ibramster
    Hi there chappies, I am liking what I am reading about Bing and Youtube ads. Is there anyway that you peeps can furnish me with any help to understand a little more please?
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