Feel Like I'm Wasting Money On Facebook Ads For Offline Home Improvement Services.

3 replies
  • PPC/SEM
  • |
People see the posts/ads, they like the posts/ads, they respond to the posts/ads with questions and comments, but no one takes action by calling the provided number. I feel like I'm spending money and not getting a return on the money spent, could I be doing something wrong or could the method of using Facebook ads to promote offline home improvement service (call a number, we schedule a free consultation and come out) not be the most effective way of going about it?
#ads #facebook #feel #home #i’m #improvement #money #offline #services #wasting
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  • Profile picture of the author fasteasysuccess
    One of 2 issues or both most likely and if fixed, will have the biggest impact the quickest. One could be the targeting you have set on Facebook. You may not be targeting homeowners and targeting everyone.

    If targeting homeowners and still no results, most likely it's the market to offer match. You want to make it a very attractive no-brainer offer so people are ready to opt-in or take action.

    Out of most clients work with, it usually comes down to one of those two and based on post, I would lean towards 2 could be major issue. Offline business owners can benefit greatly and online business owners, but do want to make sure get the most attractive offer in front of them.
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  • Profile picture of the author Jamell
    Originally Posted by Jon Tees View Post

    People see the posts/ads, they like the posts/ads, they respond to the posts/ads with questions and comments, but no one takes action by calling the provided number. I feel like I'm spending money and not getting a return on the money spent, could I be doing something wrong or could the method of using Facebook ads to promote offline home improvement service (call a number, we schedule a free consultation and come out) not be the most effective way of going about it?
    You might want to tweak your call to action before you throw the towel in.People are interested because they are engaging .How long have you been posting Facebook ads ?
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  • Profile picture of the author WF- Enzo
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    There is engagement, but no customer action. It works, but you might wanna change your target.

    Originally Posted by Jon Tees View Post

    People see the posts/ads, they like the posts/ads, they respond to the posts/ads with questions and comments, but no one takes action by calling the provided number. I feel like I'm spending money and not getting a return on the money spent, could I be doing something wrong or could the method of using Facebook ads to promote offline home improvement service (call a number, we schedule a free consultation and come out) not be the most effective way of going about it?
    {{ DiscussionBoard.errors[11546659].message }}
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