App installation Campaign Issues

3 replies
  • PPC/SEM
  • |
Hi Everyone,

I wanted to know that, I have been running App installation Campaign for 1 month. but seen is that total installation rate has been increasing in day wise than installation.
My questions are :
1) After App updates, any effects on un-installation?
2) What are the reason behind the increasing of number of un-installation?

I am using universal App campaign.

Please share your experiences.
#app #campaign #installation #issues
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