Facebook ads - How to measure which 'results' have come from which 'interests'?

10 replies
  • PPC/SEM
  • |
I am running a facebook campaign at the minute which has been working well for me recently as i have seen a lot of conversions (or as facebook calls them 'results'). Within this campaign I am targeting four different 'Interests' for people to show my ads to.

My question is - Is there a way to see which conversions have come from which specific interest? The reason for this is because if there are say one or two of those four targeted interests that have had zero results i can just remove them and focus more of my budget onto the successful interests.

I am hoping somebody knows of some clever reporting software or just a sneaky trick within facebook that I have missed.

Any advice would be greatly appreciated, thanks in advance.
#ads #facebook #interests #measure #results
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  • Profile picture of the author Delboy Trotter
    Yes, there is a simple way that everyone uses. It's called split testing:

    In your campaign, you should have 4 adsets, each one targeting only one interest. By doing this you separate all the interests so you get an idea on which one is bringing more conversions.
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    • Profile picture of the author Louissutton1
      Thank you for your response, I am reluctant to do it this way for a couple of reasons. I don't suppose you know of any other sort of work around besides this?
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      • Profile picture of the author Delboy Trotter
        Originally Posted by Louissutton1 View Post

        Thank you for your response, I am reluctant to do it this way for a couple of reasons. I don't suppose you know of any other sort of work around besides this?
        No, that's the only way to do it. Fb doesn't give any single metric about the audience (interest) you're using. You won't be able to track different interests in one single campaign unless you break them down to separate adsets. Again, that's the only way to do it.

        May I ask why you're reluctant to do it?
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      • Profile picture of the author dburk
        Originally Posted by Louissutton1 View Post

        Thank you for your response, I am reluctant to do it this way for a couple of reasons. I don't suppose you know of any other sort of work around besides this?
        Hi Louis,

        This is not a work around...

        Delboy gave you THE correct way to do it.

        Facebook does not segment your result data based on Interests, you must do this yourself with by using seperate Ad Sets. It's the only way to optimize your targeting in the Facebook Ads platform.

        In addition to it be the "proper" account structure method, it also allows you to have greater reach as FB tends to shut off all but one Interest group within your Ad Set, only you'll never know which one they shut off, nor how the others are actually performing.

        Each Interest Group will perform differently and you can adjust you budgets to favor those that perform better, or switch to manual bidding to reach maximum bid performance optimization.

        HTH,

        Don Burk
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    • Profile picture of the author Starggy
      Ok, newbie here. Any suggestions of where I could find more info about that and read how to do it?
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  • Profile picture of the author Janvi Arora
    Facebook don't provide stats on interest level. You can split the campaign in 4 interest group keeping clubbed interest group live as it is performing well. Launch different 4 campaigns with separate ad sets and monitor the performance.
    In my experience, keeping these 4 interests in one group is more beneficial as it provides greater reach compared to the parted single interest group, hence the better performance. You can experiment it and compare the results.
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  • Profile picture of the author Samfakroon
    well if you don't want to split test then you can use a paid tool called connect io. that will be able to do the job and you will be able to discover new interests and test them as well,

    Thank You

    Sameer
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    • Profile picture of the author Louissutton1
      This is exactly what I am looking for, thanks so much
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    • Profile picture of the author Louissutton1
      I have been researching connect io and was very excited to use them until I had found out that they had removed the feature which allows you to view which results have come from which interests. Support told me they removed it two weeks ago .

      I don't suppose you know of any alternatives please?
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  • Profile picture of the author savidge4
    Adding to what dBurk says....

    Yes 4 separate segments is the way to go. to take this even a step further.. a SINGLE creative ( Ad ) across 4 different segments is probably not optimal either. And then one could suggest 4 separate creatives would still not be enough depending on if you are reaching a male or female target. So you REALLY technically should be running a structure of 8 ads 4 segments and then 2 each specifically targeting male and female.

    And to be honest it really doesn't even stop there.. you get into the Age demographic and you are splitting the 8 3X times and running 24 ads - and this is why I get Christmas cards from Facebook LOL

    All kidding aside, this is what Social advertising should look like... This gives you the best and most accurate data for you to make decisions to increase on some segment bases and to completely drop others - and optimizing your return of investment.

    THIS is a structure of success in terms of Ad advertising vs a single ad with multiple targets that can be successful, but more often than not are money sucks.
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