by WF- Enzo Administrator
56 replies
  • PPC/SEM
  • |
The never ending question - which PPC network is worth the resources? Google? Bing?

Why Google

Google Ads work by running your ads across two networks - Search Network and Display Network - for maximum reach and effectiveness.

When searching for a query on Google, ads typically look like this:



Why Bing

Bing works differently because the Bing Ads platform is integrated with Yahoo! and AOL search, which means that when you advertise on Bing your ads will display on all three (Yahoo, Bing, and AOL).

Bing queries look like this:

Should you place an ad on either Google alone? Bing alone? Or place on both search engines?
#bing #google #search engine
  • Profile picture of the author outreachpanda
    Google always.One of the best search engine till date.
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  • Profile picture of the author Reddevil007
    Bing is mainly US centric so it is limited but it has a lot of potential and the competition seems to be increasing but if you want to scale then there is no better option than Google.
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  • Profile picture of the author Andrii Ozemko
    I have used Google Ads only. It is expensive. What about Bing? Is the price the same or higher? Could someone share their experience? Thanks.
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  • Profile picture of the author mostafag
    [DELETED]
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  • Profile picture of the author adelcollo
    Better on both search engines.
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  • Profile picture of the author Moritz Bauer
    I think, only Google is worth it for growth. Google has a market share of 95%.
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  • No doubt, Google is giant in this field.
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  • Profile picture of the author Daniel Stuart
    google is best search engine till now ..
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  • Profile picture of the author martworld
    Google is unbeatable leader in PPC. But bing ads has low costs which attracts many new advertisers. So if you are looking for cheap pay per clicks, then bing is your choice.
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    • Profile picture of the author angrybudcom
      Titanic was unsinkable too. So was Bismark. We shall wait for google's turn.
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  • Profile picture of the author Eduard Curious
    google is a giant in his field we cant campare google and bing in single line...
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  • Google is One of the best search engine Bing is also good but I recommend Google
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  • Profile picture of the author HeyleelDotCom
    Google is so far the best. It's global and not limited to a specific country. Bing, AoC is centered on US citizens though not limited to US alone.
    In the end, it depends on your running budget. Ads are expensive, bith Google and Bing
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  • Profile picture of the author mudassar450
    I think small enterprenuers like us should use bing PPC as compared to adwords. Adwords is highly compatitive even for the long tail keywords now.
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  • Profile picture of the author deu12000
    Big budget and big traffic you go to Google. Smaller budget and much lower traffic amount you go to Bing. You can use both though. Bing actually has an importer where you can import your Google campaigns right into their system.
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  • Profile picture of the author Profit Expert
    If budget is the issue then bing otherwise google's traffic quality is far better than any other search engine out there.
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  • Profile picture of the author gargneha01
    Google is the best advertising platform according to Bing.
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    • Profile picture of the author blackbelt
      Yes Google for sure.
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  • Profile picture of the author angrybudcom
    Why not google: Because I spend for an app same amount of time as for "integrating" their rubbish sdk which is always a problem, it always crashes, never support old models which are half of users at minimum. Company tracking everything yet not allowing to test ads in live, just a suspicious behaviour, for me.

    Why not bing: Their webmaster panel was not working for almost a year (well, I wasn't being checking daily yet that's my own number). I'm a dev, and such was unprofessional enough. And...

    Anyone knows, why they show on (almost) any request, "find it in google", go find yourself in google! xD))
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  • Profile picture of the author caesarianobora
    I haven't tried Bing yet but I guess Google is still the most search engine friendly ..
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  • Profile picture of the author Lilya
    Bing's video search is significantly better than Google's. This is the biggest difference between the two. Bing gives more autocomplete suggestions than Google does in most cases. Google only gives four, while Bing gives eight.
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  • Profile picture of the author AzieDesigns
    With Bing you will be on Yahoo, AOL and Bing.

    With Google you will be on Google (that alone is a winner) but you will be on thousands on websites that are serving Adsense. so you are not just on a search engine.

    Google always wins!

    Regards.
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  • Profile picture of the author codingku
    google still the best
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  • Profile picture of the author paid4
    It's google and it will not change the next years
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  • Profile picture of the author Afshan Bashir
    Only Google. I never used bing.
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  • Profile picture of the author devbackham079
    Google always best, bing is also
    but mostly the bing derives their search result from google and yahoo!
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  • Profile picture of the author monoj
    google is always best ever.Google are very update more than other search engine.I things it is best platform search engine.so everyone use it.
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  • Profile picture of the author ellenjason
    I personally recommend Google. Because most of the users go for Google when it comes to looking for anything around the world.
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  • Profile picture of the author SolaymanRumon
    It depends on you. Track which platform back most ROI.
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  • Profile picture of the author mikest4u
    Well Both are Good for PPC, Google has very wide range of audience as compared to Bing. Bing Ads interface and Desktop editors are also quite outdated as compared to Google Ads.
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  • Profile picture of the author blackpropeller
    Short Answer: Google. Google owns 90% of the market share, where Bing owns about 2%.
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    • Profile picture of the author medicineman
      Originally Posted by blackpropeller View Post

      Short Answer: Google. Google owns 90% of the market share, where Bing owns about 2%.



      While this is true, targeted traffic is targeted traffic.



      It is from Google then it is from Google. If it is from Dogpile, then it is from Dogpile.



      Paying a smaller CPC, which is probably what would happen outside of Google, would still get the same targeted traffic and probably at t lesser price.



      There are experts out there like Perry Marshall who may put me to shame for saying the above, but hey he is the expert, not me.
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  • Profile picture of the author enamulmkt
    Google.

    You can get desired targeted audiences on the website through Google Ads PPC from Google Search Network and as well as Google Display Network. But CPC may high at Google than Bing.
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  • Profile picture of the author lakersgirl
    google over bing
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  • Profile picture of the author cmsminds
    Actually the decision to use Google or Bing ads could be taken upon checking your business, it's returns and your business categories performance on bot the networks. Personally, I think you should not choose one, you should advertise on both as both the search engines have their own dedicated customers which are your prospective clients. So, take a chance on both the platforms for some time, and decide which one is good for your business.
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  • Profile picture of the author Gokulavani
    Google is one of the best search engine.
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  • Profile picture of the author Sophie Leonard
    Google for sure. It is the best search engine with nearly 95% market share. Also, it is global whereas Bing is somewhat country-specific.
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  • Profile picture of the author IMWealthMogul
    Using the 80/20 rule, you should definitely go with Google. You'll get the biggest reach and most bang for your buck. If you can get profitable on the big G, definitely roll out to the smaller networks like Bing and others.
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  • Profile picture of the author medicineman
    Prices seem to have gone up on Google paid search.



    Bing is a little bit better. You get more bing for your buck. ☺
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  • Profile picture of the author godfather25
    Although google is a much bigger platform, and will get you traffic much faster. Click per costs is pretty steep. Bing is getting more competitive too, since advertisers have now flock over to them.

    Bing will get you traffic. Traffic is traffic to me. If they click on your ads, and they're targeted and well written. Don't see why Bing would be so much lesser.

    It depends on your niche as well, and what you're trying to do. I could be wrong, but I don't think Google likes landing pages for example.

    I've never used Google, so I won't pretend I know how good it is. But hey, they're still the leading advertisement out there. So they are doing something right.
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  • Profile picture of the author TobiMDD
    I heard a lot about people who had great results using bing...I started using bing myself..but just starting out there..need to get better because right now the cpc is too high..


    never used google yet, but maybe in future
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  • Google is the best search engine in the world
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  • Profile picture of the author natostanco
    Google has a much bigger market share. Like 90%+ if I'm not wrong. That'd be the best way to go about it.
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  • Profile picture of the author Jeffery


    There are significant differences in Google .vs Bing 'reach' wherein there are Global Reach and United States Reach.

    In a nutshell, Google is best for Global Reach albeit in terms of expense it is more expensive compared to Bing.

    .vs

    Bing is arguably the best for United States Reach and less expensive.

    So, depending on your 'target market' and your 'organic spend vs. ad spend' Bing is often desirable for U.S. Markets though more difficult to learn and manage .vs Google is desirable for Global and U.S. Markets though more expensive.
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  • Profile picture of the author marrcena
    Both. Of course, Google has a bigger market share, but you can opportunity on Bing as well.
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  • Profile picture of the author buysoundcloudlikes
    Banned
    Google is better than Bing because 92% of users use the Google search engine in the world so Google is the big advertising platform.
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  • Profile picture of the author Jack107
    All I can think reading the replies is the little girl from the Australian taco ads.

    https://media.giphy.com/media/3o85xI...LR4I/giphy.gif
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  • Profile picture of the author richarddaris
    I live in Bali, Indonesia.

    Can I pay from my local bank or ATM to bing?
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  • Profile picture of the author smedia11
    Size doesn't matter! (or so I've been told)

    One thing to consider, is how much traffic are you looking for? Lets say Google gets 100,000 keyword searches a month and Bing gets 25,000

    If you are only buying 1000 clicks Google being larger than Bing hardly matters as both have enough traffic to fulfill your needs.

    Plus why not use both?
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  • Profile picture of the author itsmohiit
    Google is the best search engine, Bing is also.
    but google is work for good result and bingo not found ad in the according to my search.
    Batter is google search engine.
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  • Profile picture of the author jackanderson96
    I'm having success with Bing.
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  • Profile picture of the author mikest4u
    In My Opinion, Google is way batter compare to Bing Ads. The Cost per Acquisation CPA is usually low as compare to Bing.. The only flip side is CPC. Cost per Conversion, Which seems to be increasing day by day for Google.
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  • Profile picture of the author ScoopUp
    Bing is still far behind Google in market share. So, in terms of volume Google is your best play. Bing can be a great supplement to Google. If budget is an issue, then you can always test them both and roll with the one that gets you a better cost per lead or ROI if you are looking for sales.
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  • Profile picture of the author diwakar60
    No Doubt Google Ads is far far better than Bing Ads, No Question about it. Bing Ads used to be better than Google Ads 4 to 5 years before. But day by day traffic of bing is getting low. Any help needed reply to the thread. Also visit

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  • Profile picture of the author cheese1688
    Google is your best bet. It's the biggest search engine ever. I hardly hear anyone say "just Bing it'. Mostly "just Google it".
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  • Profile picture of the author spartan14
    Take it simply my friend .Ask 1000 people if they heard about google ,i am prety sure you will get 1000 people saying yes . Now ask about bing and i am prety sure that at least 40 percent they dont know about what its bing .So if you think a little the equation its simple
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