by WF- Enzo Administrator
28 replies
  • PPC/SEM
  • |
The never ending question - which PPC network is worth the resources? Google? Bing?

Why Google

Google Ads work by running your ads across two networks - Search Network and Display Network - for maximum reach and effectiveness.

When searching for a query on Google, ads typically look like this:



Why Bing

Bing works differently because the Bing Ads platform is integrated with Yahoo! and AOL search, which means that when you advertise on Bing your ads will display on all three (Yahoo, Bing, and AOL).

Bing queries look like this:

Should you place an ad on either Google alone? Bing alone? Or place on both search engines?
#bing #google #search engine
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  • Profile picture of the author outreachpanda
    Google always.One of the best search engine till date.
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  • Profile picture of the author Reddevil007
    Bing is mainly US centric so it is limited but it has a lot of potential and the competition seems to be increasing but if you want to scale then there is no better option than Google.
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  • Profile picture of the author Andrii Ozemko
    I have used Google Ads only. It is expensive. What about Bing? Is the price the same or higher? Could someone share their experience? Thanks.
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  • Profile picture of the author mostafag
    Bing's video search is significantly better than Google's. This is the biggest difference between the two (and why Bing has a bit of a reputation as "the porn search engine"). For some videos, it'll even give you a preview if you hover over. Bing gives more autocomplete suggestions than Google does in most cases
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  • Profile picture of the author adelcollo
    Better on both search engines.
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  • Profile picture of the author Moritz Bauer
    I think, only Google is worth it for growth. Google has a market share of 95%.
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  • No doubt, Google is giant in this field.
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  • Profile picture of the author Daniel Stuart
    Banned
    google is best search engine till now ..
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  • Profile picture of the author martworld
    Google is unbeatable leader in PPC. But bing ads has low costs which attracts many new advertisers. So if you are looking for cheap pay per clicks, then bing is your choice.
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    • Profile picture of the author angrybudcom
      Titanic was unsinkable too. So was Bismark. We shall wait for google's turn.
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  • Profile picture of the author Eduard Curious
    Banned
    google is a giant in his field we cant campare google and bing in single line...
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  • Google is One of the best search engine Bing is also good but I recommend Google
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  • Profile picture of the author holistictech55
    Obviously Google..!
    Google is little bit costly than Bing but the Results of Google PPC are much more effective than Bing.
    So i always prefer PPC on Google....!
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  • Profile picture of the author HeyleelDotCom
    Google is so far the best. It's global and not limited to a specific country. Bing, AoC is centered on US citizens though not limited to US alone.
    In the end, it depends on your running budget. Ads are expensive, bith Google and Bing
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  • Profile picture of the author mudassar450
    I think small enterprenuers like us should use bing PPC as compared to adwords. Adwords is highly compatitive even for the long tail keywords now.
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  • Profile picture of the author deu12000
    Big budget and big traffic you go to Google. Smaller budget and much lower traffic amount you go to Bing. You can use both though. Bing actually has an importer where you can import your Google campaigns right into their system.
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  • Profile picture of the author Profit Expert
    If budget is the issue then bing otherwise google's traffic quality is far better than any other search engine out there.
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  • Profile picture of the author gargneha01
    Google is the best advertising platform according to Bing.
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  • Profile picture of the author havana cab
    Google has been synonymous with explore for years, and Bing--poor Bing--quickly became synonymous with satire regarding why anyone would ever use Bing. Believe it or not, though, the 2 search engines aren't as totally different because the jokes would have you ever believe.

    We've talked regarding Bing's biggest strengths before, however individuals typically ignore that Bing conjointly will heaps of things close to likewise as Google. Is it better? most likely not, however i made a decision to present the 2 a true side-by-side comparison to seek out out however they stacked up.

    The Contenders
    You're most likely at home with the 2 search engines already, however only for a refresher, here's what we're talking about:

    Google: far and away the foremost used computer programme within the world, Google Search has been around since 1997 and is continually up with new sensible results, advanced options, and integration with different Google merchandise. As of Gregorian calendar month of this year, Google presently has sixty four.5% of the US's search market share.
    Bing: Bing is that the latest name for Microsoft's computer programme, antecedently known as Windows Live Search and MSN Search. Bing brands itself as a "decision engine", planning to gift results with additional real-world context than simply finding text on a page. Bing conjointly powers Yahoo's search, which, plus Bing, serves 32.6% folks web searchers.
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  • Profile picture of the author angrybudcom
    Why not google: Because I spend for an app same amount of time as for "integrating" their rubbish sdk which is always a problem, it always crashes, never support old models which are half of users at minimum. Company tracking everything yet not allowing to test ads in live, just a suspicious behaviour, for me.

    Why not bing: Their webmaster panel was not working for almost a year (well, I wasn't being checking daily yet that's my own number). I'm a dev, and such was unprofessional enough. And...

    Anyone knows, why they show on (almost) any request, "find it in google", go find yourself in google! xD))
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  • Profile picture of the author caesarianobora
    I haven't tried Bing yet but I guess Google is still the most search engine friendly ..
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  • Profile picture of the author Lilya
    Bing's video search is significantly better than Google's. This is the biggest difference between the two. Bing gives more autocomplete suggestions than Google does in most cases. Google only gives four, while Bing gives eight.
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  • Profile picture of the author AzieDesigns
    With Bing you will be on Yahoo, AOL and Bing.

    With Google you will be on Google (that alone is a winner) but you will be on thousands on websites that are serving Adsense. so you are not just on a search engine.

    Google always wins!

    Regards.
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  • Profile picture of the author codingku
    google still the best
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  • Profile picture of the author paid4
    It's google and it will not change the next years
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  • Profile picture of the author Afshan Bashir
    Only Google. I never used bing.
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  • Profile picture of the author devbackham079
    Google always best, bing is also
    but mostly the bing derives their search result from google and yahoo!
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